Heitor Castro (Aula de violão e Piano)

Overview

Heitor Castro (Aula de violão e Piano) is your go-to online teacher for mastering the guitar and piano! Based in Brazil and creating content in Portuguese, Heitor has built a loyal following of over 2.2 million music lovers on YouTube, making him a significant voice in the online music education space. His channel is a treasure trove of lessons, performances, and musical insights. Although ranked in the top 97% globally among content creators, Heitor's passion for music shines through, offering accessible musical knowledge to everyone.

Performance At A Glance

While Heitor's subscriber count is impressive, his growth has plateaued recently, showing 0% growth over the past week and month, and a slight -0.01% decrease over the last 90 days. He's ranked in the top 94% of Brazilian creators and top 95% of Portuguese-speaking creators. But, don't let that fool you! His fans are super engaged with his content, boasting an average engagement rate of 3.95%. CreatorDB gives him a solid score of 88/100, indicating a strong overall performance and a well-established presence in his niche.

What They Create

Heitor's channel is packed with 277 YouTube videos and 37 Shorts, alongside a smaller presence on Instagram (3 posts and 8 Reels). He focuses on educational content, how-to guides, and music performances, primarily instrumental pieces. A recent short, "Look at that STUNNING ROCK! Eleanor Rigby flying...", showcases his ability to create engaging content, racking up over 16,000 views. A video called "O AMOR É COMO UM LAÇO!" demonstrates a high engagement rate of 10.45%, indicating that personal performances resonate strongly with his audience. Heitor's content stands out because of his clear instruction, musical talent, and the variety of musical styles he covers.

Why They're Great & Where They Can Grow

Heitor excels at providing accessible music education, creating high-quality instrumental performances, and engaging with his audience on a personal level. He has a knack for selecting popular songs and putting his own spin on them. An exciting opportunity would be to collaborate with other musicians or music educators to reach a broader audience. He could also experiment with longer-form content, such as in-depth tutorials or behind-the-scenes glimpses into his creative process, to boost watch time and audience retention.

Bottom Line

Heitor Castro is a fantastic partner for brands in the music industry looking to connect with a large and engaged audience. For Heitor, focusing on consistent content uploads and diversifying his content formats could help reignite growth and further solidify his position as a leading online music educator.