KBS News

Overview

KBS News is a major news source bringing Korean-language updates to over 4.5 million subscribers on YouTube, with a growing presence on Instagram and TikTok. As a verified source, KBS News delivers timely information on current events, politics, and weather. They're a key player in the Korean media landscape, holding a strong position and ranked in the top 97% of channels within Korea. KBS News keeps a wide audience informed on critical issues.

Performance At A Glance

KBS News is on a steady climb, growing at a rate of nearly 3% each month! Their follower count is impressive, and they continue to attract new viewers. Globally, they sit within the top 98% of YouTube channels. What's really interesting is how engaged their audience is. While their average view count is around 3,700, their fans are super engaged with the content, resulting in an average engagement rate of 1.22%. Their CreatorDB score of 72/100 reflects solid performance, indicating a well-maintained and engaging channel.

What They Create

KBS News primarily produces news and political content in video format, with a focus on TV network-style broadcasts. They also experiment with YouTube Shorts. Recent videos cover a wide range of topics, from weather forecasts to international trade disputes. For example, their "[날씨] 내일(19일) 오후부터 강추위…오전까지 내륙 곳곳에 눈 / KBS" (Weather forecast) video, detailing upcoming cold weather, generated a higher-than-average engagement rate of 3.79%, highlighting the importance of weather updates for their Korean audience. Another recent video investigating Coupang's lobbying efforts in the US Congress also performed well, suggesting their audience appreciates in-depth reporting.

Why They're Great & Where They Can Grow

KBS News excels at providing timely and relevant news coverage, especially weather updates. Their strong brand recognition and trusted reputation are major assets. Opportunities lie in further optimizing their YouTube Shorts strategy to capture a broader audience, and in experimenting with more interactive content formats like Q&As or live streams to deepen audience engagement.

Bottom Line

For brands seeking to reach a large and engaged Korean audience, KBS News offers a credible and influential partnership opportunity. For KBS News, focusing on short-form content and interactive formats could drive even faster growth and higher engagement.