YimYam TV

Overview

Meet YimYam TV, a delightful family channel sprinkling joy across YouTube and Instagram! Based in Thailand, this verified creator shares their life, adventures, and DIY projects with a whopping 10.6 million followers. They offer a heartwarming glimpse into family life, especially focusing on the adorable antics of "หนูยิ้มหนูแย้ม" (Little Smile and Little Yaem). While their global ranking sits at #129,011, placing them in the top 100%, it's their heartwarming content that truly shines. They are a top 25 channel in Thailand and a top 1500 English language channel.

Performance At A Glance

YimYam TV boasts a massive audience, but their growth has been relatively stable recently, with around 1% growth over the past 90 days. While their global and regional rankings place them in the top tier, there's always room to climb higher! Their fans are pretty engaged, with an average engagement rate of 0.99% on their content. Their average video pulls in around 64,598 views, which is a good starting point. CreatorDB gives them a score of 58/100, suggesting solid performance with opportunities for optimization.

What They Create

YimYam TV's bread and butter is vlogging, sharing their daily lives, family moments, and DIY adventures. They primarily use YouTube for longer-form videos and Shorts, and sprinkle in Instagram posts and Reels. One of their recent popular videos shows "หนูยิ้มหนูแย้ม" visiting a grape vineyard in Chiang Mai. Another highlight features the family's trip to Laos, showcasing the cultural differences and similarities with Thailand. Their content stands out because of its focus on family-friendly fun, cultural experiences, and those ever-so-cute kids!

Why They're Great & Where They Can Grow

YimYam TV excels at creating heartwarming, family-friendly content that resonates with a large audience. They're also great at showcasing Thai culture and travel destinations. The children are a big draw! To boost their growth, they could explore more collaborations with other family-focused creators or experiment with interactive content like Q&As.

Bottom Line

For brands looking to connect with a family-oriented audience in Thailand (and beyond!), YimYam TV is an excellent partner. For YimYam TV themselves, focusing on consistent posting schedules and actively engaging with their audience in the comments could give their views and engagement a nice boost.