Overview

BET Networks is a major player in the media and entertainment world, bringing Black culture to the forefront through their content. While they have a presence across YouTube, Instagram, and TikTok, they're really dominating on TikTok, where they connect with a massive audience. With over 14.5 million followers, they're a significant voice in the entertainment space, holding a solid global ranking of #39,195 and a US ranking of #6,891. They're all about highlights, official organization content, events, show business updates, and of course, music – especially hip hop!

Performance At A Glance

BET Networks has a huge following, and they're still growing! They're adding new followers every day, with a 0.12% growth in the last month alone. Their global and regional rankings are impressive, showing they have a strong reach. Their fans are super engaged with their content, too, with an average engagement rate of 4.10%. That means people are liking, commenting, and sharing their posts! CreatorDB gives them a score of 77/100, which means they're doing a great job overall in terms of content quality, engagement, and growth.

What They Create

BET Networks serves up a mix of content, from full episodes of shows to short, snackable clips. They use videos, YouTube Shorts, Instagram posts and Reels, and TikToks to keep their audience entertained. Recently, they've been sharing full episodes of shows like "Tyler Perry’s House of Payne," which racked up over 62,000 views. They also highlight musical performances, like Jane Handcock’s live performance of “Stingy,” which had a great engagement rate. What makes their content stand out is their focus on Black culture and entertainment, providing a platform for diverse voices and stories.

Why They're Great & Where They Can Grow

BET Networks excels at leveraging their brand recognition to create engaging content. They are great at: 1) showcasing full episodes to draw viewers to their platforms, 2) highlighting musical performances to engage music lovers, and 3) using short-form video to promote upcoming shows and events. An exciting opportunity could be exploring more interactive content, like Q&As with actors or behind-the-scenes glimpses.

Bottom Line

For brands looking to connect with a diverse and engaged audience, BET Networks is a fantastic partner. To level up their game, BET Networks could explore more collaborations with up-and-coming creators and influencers to tap into new audiences.