Overview

Meet Yovana, a lifestyle and public figure creator captivating a sizable Spanish-speaking audience across YouTube and Instagram! With a strong focus on her YouTube channel, Yovana shares her life through vlogs, how-to & style videos, and more. While she boasts a dedicated following of over 3.4 million, she's currently ranked within the top 100% of creators globally (around #112,979), demonstrating the potential for even wider reach. Yovana's content resonates particularly well with the Spanish-speaking community, where she holds a ranking in the top 99% for language-specific creators.

Performance At A Glance

While Yovana has a massive audience, her follower growth is currently experiencing a slight dip. She's seeing a decrease of around -0.09% over the last 30 days. Globally, she's in the top 100% of creators, and within the US, she's also in the top 100%. But here's the good news: Yovana's fans are super engaged with her content! Her average engagement rate is a healthy 2.44%, which means people are liking, commenting, and sharing her posts. Her CreatorDB score of 89/100 signals a strong overall presence and performance, indicating her potential for further growth with strategic adjustments.

What They Create

Yovana's content mix is a blend of longer YouTube videos and shorter, attention-grabbing YouTube Shorts, alongside a smaller presence on Instagram. She focuses on lifestyle topics, offering a peek into her daily life with vlogs, sharing beauty tips and tutorials, and even documenting her pregnancy journey. For example, her recent "VLOG: Second trimester of pregnancy, exercise routines, and mom life!" gave her audience an intimate look into her life, garnering a solid 14,039 views and 725 likes. Her YouTube shorts are also performing well, like her "UNBOXING de Nuestro Comedor!" which received over 32,000 views. Yovana's strength lies in her authenticity and ability to connect with her audience on a personal level, making viewers feel like they're part of her journey.

Why They're Great & Where They Can Grow

Yovana excels at creating relatable lifestyle content, particularly around beauty, home, and personal life. Her consistent posting schedule and use of both long-form and short-form video are also strengths. To boost growth, she could explore collaborating with other Spanish-speaking creators in similar niches to reach new audiences. Focusing on optimizing her video titles and descriptions with relevant keywords (SEO) would also help improve discoverability.

Bottom Line

For brands looking to partner with a relatable and engaging Spanish-speaking creator, Yovana is a great choice. For Yovana, focusing on SEO optimization and strategic collaborations could significantly boost her reach and engagement.