Overview

BROWN, a verified mega-influencer with a massive following of over 173 million, is a true force in the music world. Primarily dominating Instagram, BROWN's influence extends across YouTube as well. As a globally recognized artist, BROWN currently holds the #1,101 spot in global rankings and is #26 in the US, showcasing their significant impact on the American audience. Their music, blending pop, R&B, and hip-hop elements, resonates with a vast audience, making them a relevant voice in today's pop culture landscape.

Performance At A Glance

While BROWN's growth has seen a slight dip recently (-0.08% in the last 30 days), their reach remains astronomical. They are ranked in the top 100% of creators globally and within the US, showing their impressive presence. Their fans are super engaged with their content, with an average engagement rate of 2.53% and average views of 3.5 million! Their CreatorDB score is a fantastic 93/100, indicating excellent overall performance and a strong understanding of what their audience loves.

What They Create

BROWN's content primarily revolves around music, spanning across official music videos, song snippets, and behind-the-scenes glimpses into their life as a celebrity. They utilize a mix of YouTube videos and shorts, alongside Instagram posts and Reels to connect with fans. Recently, the "Chris Brown - It Depends (The Remix) (Audio) ft. Bryson Tiller, Usher" video garnered over 3 million views, showcasing the power of collaborations. Another engaging piece is the "BREEZY BOWL 🔥" short, which achieved a high engagement rate of 6.07%, revealing the audience's appetite for quick, entertaining content. BROWN’s strength lies in creating content that feels authentic and personal, even to millions of followers.

Why They're Great & Where They Can Grow

BROWN excels at leveraging collaborations to amplify their reach and engagement. Their consistent branding and recognizable personal style are also key strengths. To further elevate their game, BROWN could explore more interactive content formats, such as Q&A sessions or behind-the-scenes looks at their creative process. This could help foster a stronger sense of community and drive even higher engagement.

Bottom Line

For brands looking to collaborate, BROWN offers unparalleled reach and influence within the music and entertainment industry. For BROWN, continuing to experiment with different content formats and fostering direct interaction with fans presents a huge opportunity to solidify their position as a leading voice in pop culture.