Sadhguru

Overview

Sadhguru, a visionary spiritual leader and yogi, is captivating millions worldwide with his wisdom and insights on life, spirituality, and well-being. He uses platforms like YouTube and Instagram to share his teachings, but Instagram is his main stage where he connects with over 25.6 million followers. Ranking among the top 100% of creators globally at #6,773, Sadhguru offers a unique blend of ancient wisdom and modern perspectives, making complex concepts accessible to a global audience.

Performance At A Glance

Sadhguru's reach is massive, with a dedicated following that's steadily growing. While the past week has seen virtually no change, he's gained 0.34% in the last month. Considering his massive follower count, this growth is still significant. He ranks impressively in India at #800 and #3,346 for English-speaking creators. His fans are super engaged with his content, boasting an average engagement rate of 2.52%. His CreatorDB score is an outstanding 95/100, indicating consistent quality and a strong online presence.

What They Create

Sadhguru's content spans across multiple formats, including YouTube videos and shorts, as well as Instagram posts and reels. He explores themes of theology, world religions, and speech, all through the lens of nonprofits and activism. A recent short, "Sadhguru’s encounters with beings of the beyond who visit him unasked," garnered over 73,000 views, showcasing his ability to intrigue audiences with stories of the mystical. Another popular short, "Sadhguru lands an Eagle on the Golf Course" shows a lighter, more personal side. What makes his content stand out is his ability to blend profound spiritual teachings with relatable anecdotes and real-world examples.

Why They're Great & Where They Can Grow

Sadhguru excels at simplifying complex ideas, connecting with a vast audience, and maintaining a consistent brand message. He has built a strong brand around spirituality, yoga, and well-being. One exciting opportunity would be to leverage Instagram's collaboration feature to co-create content with other influencers in related fields, expanding his reach to new audiences. He could also explore more interactive formats like Q&A sessions or live meditations on Instagram to boost engagement.

Bottom Line

For brands looking to align with a thought leader in the wellness space, Sadhguru is a fantastic partner. For Sadhguru, focusing on collaborations and interactive content could further amplify his message and increase his already impressive engagement.