Overview

ZUTOMAYO, or "Zutto Mayonaka de Iinoni." (which roughly translates to "It's Fine to Be Left in the Midnight Forever"), is a super unique and captivating Japanese music project fronted by the enigmatic ACA-Ne. Known for their distinctive sound blending J-Pop, rock, and jazz with complex arrangements and stunning visuals, ZUTOMAYO has built a huge following primarily on YouTube. With nearly 4 million followers, they’ve become a major force in the Japanese music scene and are quickly gaining international attention, even though they currently rank around #108,771 globally.

Performance At A Glance

ZUTOMAYO has a massive and dedicated fanbase! They're growing at a steady pace, with a 0.94% increase in followers over the last month. While their global ranking might seem modest, they're a significant player in Japan, ranking at #1,115. Their fans are super engaged with their content, boasting an average engagement rate of nearly 5%, which is fantastic. CreatorDB gives them a score of 81/100, showing they’re doing a lot right in terms of content quality and audience connection.

What They Create

ZUTOMAYO primarily creates music videos and short-form content on YouTube, but they also dabble in Instagram posts and Reels. Their YouTube channel is the heart of their presence, featuring visually stunning and sonically intricate music videos that tell stories and create a unique atmosphere. A recent example is the stream of "Throwback" shorts highlighting older music videos, like the "猫リセット" (Neko Reset) clip from 4 years ago which garnered over 65,000 views. They also promote their live shows, as seen in their video promoting "ZUTOMAYO INTENSE II" which showcases their unique stage presence. ZUTOMAYO's content stands out because of its incredible artistry – the music is complex and catchy, and the visuals are always top-notch and often surreal.

Why They're Great & Where They Can Grow

ZUTOMAYO excels at creating high-quality, engaging music content. Their unique visual style and genre-bending sound set them apart. They also do a great job of keeping their audience engaged with throwback content. An exciting opportunity would be to explore collaborations with international artists to broaden their reach. They could also create more behind-the-scenes content to give fans a deeper look into their creative process.

Bottom Line

For brands looking to connect with a highly engaged and artistically driven audience, ZUTOMAYO is a fantastic partner. For ZUTOMAYO, focusing on international collaborations and more diverse content formats could help further boost their global recognition.