The X Factor

Overview

The X Factor Україна, the official Ukrainian version of the global hit TV show, brings the thrill of discovering raw talent to over 2 million YouTube subscribers. Verified and established, they're your go-to source for discovering Ukraine's next singing sensation. While they have a significant presence on YouTube, they also engage with fans on Instagram. Currently, they are ranked among the top 95% of all YouTube channels globally, showcasing their popularity and reach.

Performance At A Glance

The X Factor Україна boasts a strong following of over 2 million, and while their growth has been steady, there's always room to amplify that! They've seen a growth of almost 1% in the last 90 days. Ranking in the top 90% of channels in Ukraine and top 91% for Ukrainian language content shows they have a solid regional and linguistic presence. Their fans are pretty engaged, with an average engagement rate of 1.84%. Their CreatorDB score of 82/100 indicates a well-managed and performing channel.

What They Create

The X Factor Україна primarily publishes videos on YouTube – a whopping 667 of them, plus 117 Shorts! They also share glimpses into the show on Instagram with 19 posts and 12 Reels. Their content focuses on the entertainment and TV show categories, specifically highlighting singing performances and reactions from judges and contestants. A recent popular video featured "Всі виступи Ольги Цепкало де вона вражає сильним вокалом" (All performances of Olga Tsepkalo where she impresses with a strong vocal), showing off powerful vocal talent and generating over 3,000 views. They also experiment with shorter, punchy content, like the Shorts video "цей голос нереальний #хфактор #shorts #голос" (this voice is unreal #xfactor #shorts #voice).

Why They're Great & Where They Can Grow

The X Factor Україна excels at showcasing raw talent, creating emotional moments, and leveraging the power of a well-known brand. They're also doing well with Shorts, which is a great way to capture attention.

To level up, they could consider more interactive content, like polls asking fans to predict winners, or behind-the-scenes content to build deeper connections with contestants. Expanding their Instagram presence with more engaging stories and Reels could also attract a wider audience.

Bottom Line

For brands, The X Factor Україна offers a direct line to a large and engaged Ukrainian audience interested in entertainment and music. For the channel itself, focusing on community engagement and diversifying content formats could unlock even greater potential.