Overview

Meet Hermann Greb, a Brazilian creator who's making waves in the world of personal finance and investment! With over 1.3 million followers primarily on YouTube, Hermann is dedicated to educating his audience in Portuguese about navigating the complexities of money management. While ranked #363,335 globally, Hermann's insights are particularly valuable to viewers in Brazil, where he holds a solid position at #31,737. He's carving out a niche by demystifying finance for the everyday person.

Performance At A Glance

Hermann's audience is steadily growing, with a 0.55% increase in followers over the last month and 1.36% growth in the last 90 days. While the 7-day growth is flat, the overall trend is positive. His fans are pretty engaged with his content, showing an average engagement rate of 4.57%. CreatorDB gives him a score of 40/100, which suggests room for improvement, but also highlights the potential for even greater impact.

What They Create

Hermann's content centers around education, news & politics, and personal finance. He dives deep into topics like personal finance, investment strategies, and trading techniques, all presented in an accessible "How-to & Style" format. He utilizes a mix of YouTube videos and Shorts.

One recent video, "Como ganhar dinheiro com lotes: papo reto com Hermann Greb e Yury Dornel" (How to make money with lots: straight talk with Hermann Greb and Yury Dornel), achieved a strong 12.64% engagement rate, demonstrating his ability to create engaging long-form content. His Shorts, while numerous, have varied performance, with some like "Busque orientação de quem já chegou aonde você quer chegar." (Seek guidance from those who have already reached where you want to reach) performing better than others. He also posted one instagram post.

Why They're Great & Where They Can Grow

Hermann excels at simplifying complex financial concepts, connecting with a Brazilian audience through his native language, and consistently creating content across different formats.

Opportunities for growth could include optimizing his Shorts strategy to mirror the success of his longer videos, and engaging more actively on Instagram to cross-promote his YouTube content and build a stronger presence on that platform.

Bottom Line

Hermann Greb presents a valuable opportunity for brands looking to connect with a financially-minded Brazilian audience. He can also level up his game by focusing on quality over quantity in his Shorts and expanding his reach on Instagram.