Jake Paul

Overview

Jake Paul. Love him or hate him, there's no denying he's a force to be reckoned with online. Known for his boxing career, vlogs, and, let's be honest, a knack for grabbing attention, Jake has built a massive following, especially on Instagram, where he commands the attention of nearly 50 million followers. He's currently ranked #2,335 globally, which puts him in the top percentile of content creators worldwide, showing his undeniable reach and influence.

Performance At A Glance

Jake's got a huge audience, and while his growth has seen a slight dip in the last week (-0.03%), he's still growing at a rate of 1.26% over the last 30 and 90 days. That's pretty solid! He's a major player in the USA, ranking at #144 in the country. His fans are pretty engaged, with an average engagement rate of 1.73% across his content. And his CreatorDB score? A whopping 95 out of 100! That means he's doing a fantastic job overall, hitting all the right notes when it comes to content creation and audience connection.

What They Create

Jake's all about showcasing his life, his boxing journey, and a bit of that classic internet challenge fun. You'll find him sharing vlogs about his new $40 million ranch (which, by the way, racked up almost 2 million views!), boxing shorts, and glimpses into his celebrity life. Recent content includes a short of the "Final Face Off Between Jake Paul and Anthony Joshua" which gained almost 600k views. He uses a mix of long-form YouTube videos, short-form content on both YouTube and Instagram, and classic Instagram posts. What makes his content stand out is the combination of high-energy personality, access to exciting events, and a touch of controversy.

Why They're Great & Where They Can Grow

Jake is great at capturing attention, leveraging trending topics, and creating content that sparks conversation. He's also excellent at building a personal brand around his boxing career and lifestyle. Opportunities for growth could include exploring deeper storytelling in his vlogs to create more personal connections with his audience. He could also benefit from diversifying his content formats further, perhaps incorporating live streams or interactive Q&A sessions with fans.

Bottom Line

For brands looking to tap into a huge, engaged audience with a penchant for entertainment and sports, Jake Paul is a strong contender. For Jake himself, focusing on building even more authentic connections with his audience and experimenting with new content formats could be the key to unlocking even greater success.