Om IRUL Explor

Overview

Om IRUL Explor is carving out a unique space online, especially on YouTube, where they've amassed a dedicated following of over 2.1 million fans. This Indonesian-language creator is all about autos, vehicles, and a healthy dose of entertainment, mixed with a "how-to" vibe. While their global ranking places them in the top 97% of creators at #588,251, it's their unique blend of content that's drawing viewers in. They're not just showing off cars; they're building a community around shared interests and a relatable personality.

Performance At A Glance

Om IRUL Explor's audience is steadily growing, adding another 0.73% in the last 30 days. That's a solid pace, and shows they're consistently attracting new viewers! Their engagement rate is sitting at a healthy 1.39%, meaning their fans are super engaged with the content they're putting out. CreatorDB gives them a score of 69 out of 100, which signals a good overall performance. While their country ranking places them in the top 99% in Indonesia (Rank: #7,565), there's still significant opportunity to climb higher by further honing their content strategy.

What They Create

Om IRUL Explor serves up a diverse mix of content. They're active with both longer YouTube videos (188 of them!) and snappy YouTube Shorts (223!), and also dabble on Instagram and TikTok. Recent content includes everything from in-depth looks at "Tutor Habisin Ban Ninja Yang Gak Pernah Touring" (a video with over 11,000 views) to short, engaging snippets like "Pintu Truk Buat Jendela Rumah Keren Gak Ya ?" (a short with nearly 150,000 views!). What makes their content stand out is their commentary, which tackles universal topics that resonate with a broad audience, all while staying true to their core themes of vehicles, modifications, and lifestyle. The "Knalpot FRM Ninja 2 Stroke" short, with a 2.67% engagement rate, shows the power of focusing on specific niches within their broader themes.

Why They're Great & Where They Can Grow

Om IRUL Explor excels at creating relatable content around vehicles and lifestyle. Their use of both long-form videos and short-form content is a smart strategy for reaching different audiences. The consistent stream of content keeps their audience engaged. To boost their rankings, they could explore collaborating with other Indonesian-language creators in the auto/lifestyle space. Experimenting with more interactive content, like Q&As or behind-the-scenes glimpses, could also strengthen their connection with their fanbase.

Bottom Line

Om IRUL Explor presents a valuable opportunity for brands looking to connect with an engaged Indonesian audience interested in autos, vehicles, and lifestyle. For Om IRUL Explor themselves, a deeper dive into SEO optimization and a more strategic approach to collaborations could unlock even greater growth potential.