Epicurious

Overview

Epicurious, with a whopping 7 million+ followers on YouTube, is your go-to digital destination for all things food! They're more than just recipes; they're about exploring the culture, science, and sheer fun of cooking and eating. While their global ranking sits at #61,368, Epicurious brings a unique blend of entertainment and education to the table, making them a standout in the crowded food content space. From deep dives into specific ingredients to blind taste tests and celebrity chef collaborations, they've carved out a delicious niche for themselves.

Performance At A Glance

Epicurious isn't just popular; they're consistently growing! They're currently seeing a healthy growth rate, with a 2.33% increase in followers over the last 90 days. Their fans are pretty engaged, too, with an average engagement rate of 1.17% across their content. While their CreatorDB score of 47/100 suggests there's room to optimize, it's important to remember that with millions of followers, maintaining high engagement is a constant challenge. They're in the top 100% of creators worldwide, which is a testament to their consistent content and dedicated fanbase.

What They Create

Epicurious serves up a diverse menu of content, primarily focusing on YouTube videos and Shorts, with a sprinkle of Instagram posts and Reels. You'll find everything from in-depth cooking tutorials and nutrition tips to entertaining food-related challenges and cultural explorations. One recent video, "Coffee Experts Blind Taste Test Every Supermarket Coffee," racked up over 222,000 views, showcasing their ability to create engaging taste tests that resonate with viewers. On the Shorts side, "These Mac & Cheese Balls are Flamin' Hot" proves their knack for short-form content that instantly grabs attention with over 48,000 views. What makes their content stand out is their commitment to quality, their diverse cast of personalities, and their ability to make food both educational and fun.

Why They're Great & Where They Can Grow

Epicurious shines in several areas. First, their diverse content formats keep things fresh and appealing to a wide audience. Second, their high-quality production elevates them above typical food content. Third, their blend of education and entertainment is a winning recipe. An exciting opportunity for Epicurious could be to explore more interactive content, like live Q&A sessions with their chefs or community recipe challenges. They could also consider expanding their presence on platforms like TikTok, tailoring shorter, trend-focused content to reach an even wider audience.

Bottom Line

For brands looking to tap into a passionate food-loving audience, Epicurious is a fantastic partner. For Epicurious themselves, doubling down on community engagement and exploring new, shorter-form video platforms could unlock even greater growth potential.