Kayley Melissa

Overview

Kayley Melissa is your go-to gal for all things hair! With a knack for creating stunning yet accessible hairstyles, she's built a loyal following of nearly 1.9 million fans on YouTube. From everyday looks to special occasion 'dos, Kayley breaks down complicated techniques into easy-to-follow tutorials. While she's a well-established creator, currently ranked in the top 97% of YouTubers globally, there's always room to grow and connect with even more hair enthusiasts!

Performance At A Glance

Kayley has a substantial audience, but her growth has been slightly negative recently. Over the past 90 days, she's seen a small decrease of 0.57% in followers. While she ranks impressively in the top 96% of YouTubers in the US, there's potential to climb even higher. The good news is that her fans are super engaged with her content! Her average engagement rate is a solid 3.26%, meaning people aren't just watching – they're liking, commenting, and sharing. Her CreatorDB score of 67/100 indicates a good level of influence and content quality, but leaves room for improvement.

What They Create

Kayley's main focus is YouTube, where she uploads a mix of long-form tutorials and shorter YouTube Shorts. She also dabbles on Instagram with posts and reels, showcasing her latest looks. Her content primarily falls into the "Howto & Style" category, covering topics like beauty, makeup, and, of course, hair! One standout recent video is "Debunking the Hair Care myths I fell for AS A HAIRSTYLIST," where she shares her personal experiences and offers valuable advice. Another popular video, "How to wear pearls in your hair and have them STAY #hairtutorial #mermaidhair" highlights her ability to make even intricate styles feel achievable. What makes Kayley's content special is her friendly demeanor and her ability to connect with viewers on a personal level.

Why They're Great & Where They Can Grow

Kayley excels at creating detailed and easy-to-understand hair tutorials. Her personality shines through in her videos, making her relatable and trustworthy. Plus, she stays on top of trends while also offering classic, timeless styles. An exciting opportunity for Kayley would be to collaborate with other beauty creators or hair product brands. Another avenue to explore could be creating longer-form content diving deeper into specific hair concerns or techniques, potentially offering paid workshops or courses.

Bottom Line

For brands looking to partner with a genuine and engaging hair expert, Kayley Melissa is a fantastic choice. For Kayley, focusing on consistent uploads and exploring more interactive content formats (like Q&As or live streams) could help boost growth and further connect with her audience.