Overview

T-Series Apna Punjab is your go-to YouTube channel for the latest Punjabi music hits! As a vibrant extension of the T-Series empire, they bring the heart of Punjabi culture to a massive audience, boasting over 41 million followers. This verified channel is a powerhouse, delivering a steady stream of music videos, lyrical gems, and official releases that resonate with fans worldwide. While ranked at #125,448 globally, and #10,281 in India, they are the 32nd highest ranked channel in the Hindi language. If you’re looking for the newest Punjabi beats, T-Series Apna Punjab is definitely a channel to watch!

Performance At A Glance

T-Series Apna Punjab has a huge following of over 41 million, but their recent growth is steady but not explosive. They're growing at about 0.27% each month, which is solid for a channel of their size! Globally, they're in the top 100% of all channels, and within India, they rank in the top 99%. Their fans are pretty engaged, with an average engagement rate of 2.18% across their content. CreatorDB gives them a score of 78/100, which means they're doing a good job creating consistent, engaging content and have room to grow!

What They Create

T-Series Apna Punjab primarily creates music-focused content. You’ll find a mix of full music videos, audio releases, and lyric videos. They’re also experimenting with YouTube Shorts and a few Instagram posts and Reels. A recent standout video, "WHAT YOU KNOW (Official Video) | AVKASH MANN | Latest Punjabi Songs 2026," racked up over 2.3 million views, showcasing the channel's ability to deliver viral hits. Their content stands out because it’s high-quality, professionally produced, and features popular and emerging Punjabi artists. They are also incorporating more shorts, such as, "MAINU SUIT SIWADE🥰😍 NAWE RIVAAZ AALE😏 #shorts", which garnered almost 16,000 views.

Why They're Great & Where They Can Grow

T-Series Apna Punjab excels at consistently delivering high-quality Punjabi music content, leveraging the T-Series brand recognition, and promoting both established and up-and-coming artists. An exciting opportunity for them would be to create more exclusive behind-the-scenes content or artist interviews. They could also create more interactive content formats to boost engagement.

Bottom Line

For brands looking to tap into the Punjabi music scene, T-Series Apna Punjab is a goldmine. For the channel itself, experimenting with more diverse content formats and increasing their activity on Instagram could help them reach an even wider audience and keep those engagement rates climbing!