Tom Walker

Overview

Tom Walker, a verified artist from Great Britain, is captivating audiences worldwide with his music. Primarily known for his YouTube channel, where he shares music videos, performances, and engaging Shorts, Tom has amassed a dedicated following of over 1.5 million fans. While he's already reached the top 2% of creators globally, ranking at #320,372 worldwide, his unique blend of singer-songwriter vibes and genuine connection with his audience sets him apart. Tom’s music resonates deeply, making him a compelling artist to watch.

Performance At A Glance

While Tom has a substantial fanbase, his growth rate has been slightly negative recently. He's seeing a minor dip in followers, with a -0.07% decrease over the last 30 days. Despite this, he still ranks highly in his home country and language, demonstrating a strong local following. His fans are pretty engaged, with an average engagement rate of 2.14% - that means they're liking, commenting, and sharing his content! CreatorDB gives him a score of 63/100, suggesting there's room to optimize his content strategy for even greater impact.

What They Create

Tom Walker's core content revolves around his music. He crafts compelling music videos and shares snippets of his performances. He also utilizes YouTube Shorts and Instagram Reels to connect with his audience on a more personal level. His recent Shorts include updates on his life and career, like "I’m taking a little break from social media ❤️", which, despite its message, garnered a strong 8.12% engagement rate. He also uses Shorts to promote his fan pass and engage with his fans. Tom's content stands out due to its authenticity and the personal connection he establishes with his audience, making his music even more impactful.

Why They're Great & Where They Can Grow

Tom excels at creating high-quality music and visuals that resonate with his audience. His genuine personality shines through in his content, fostering a strong connection with his fans. He also leverages short-form video effectively to share personal updates and snippets of his music. An exciting opportunity for Tom would be to explore collaborations with other artists or creators to reach new audiences. He could also experiment with interactive content, such as Q&A sessions or behind-the-scenes looks at his songwriting process, to further boost engagement.

Bottom Line

For brands looking for an authentic and talented musician to collaborate with, Tom Walker is a great choice. For Tom, focusing on consistent content creation and exploring new content formats could help reignite growth and further solidify his connection with his fanbase.