Business Insider

Overview

Business Insider is your go-to source for all things business, finance, and tech – delivered straight to your screen. With a massive following of over 15.7 million subscribers on YouTube, their main platform, they break down complex topics into engaging and easily digestible content. Whether it's the latest market trends or deep dives into company strategies, Business Insider keeps you informed. They're currently ranked among the top 2% of creators globally, making them a leading voice in the business news space.

Performance At A Glance

Business Insider has a huge and loyal audience. While their growth rate is steady, currently at 0.65% over the last 30 days, there's always room to expand! They're doing well in global rankings, sitting in the top 2% worldwide, in their country, and for English-language content. Their fans are pretty engaged, with an average engagement rate of 2.66%, showing that people are really connecting with the content. Their CreatorDB score is 66/100, which means they're doing a solid job, but there's potential to boost that even higher!

What They Create

Business Insider serves up a diverse menu of content, from news and politics to science and technology, and even a sprinkle of entertainment. They primarily focus on YouTube, with a mix of longer videos and shorter, snackable content. Recent posts include a deep dive into the failed Venezuela coup, and a quick explainer on the Saks Global bankruptcy. Their content stands out because it's well-researched, visually appealing, and presented in a way that makes even the most complicated topics easy to understand.

Why They're Great & Where They Can Grow

Business Insider excels at breaking down complex topics, creating high-quality visuals, and maintaining a consistent voice across platforms. One exciting opportunity would be to experiment with even more interactive content, like live Q&A sessions with experts, or incorporating more user-generated content to build even stronger community engagement. They could also potentially leverage their existing content to create more platform-specific versions, tailoring it to fully maximize the unique features of each platform.

Bottom Line

For brands, partnering with Business Insider offers access to a highly engaged and informed audience interested in business and finance. For Business Insider themselves, focusing on community building and platform-specific content could unlock even greater growth and engagement.