B-life

Overview

B-life is your go-to online yoga instructor, bringing zen and flexibility to over 2.6 million followers across YouTube and Instagram! Based in Japan and creating content in English, B-life helps people of all levels improve their well-being through accessible yoga and lifestyle tips. While ranked in the top 97% of creators globally (at #467,522), B-life's focus on clear, easy-to-follow instruction has carved out a significant niche in the crowded online fitness space.

Performance At A Glance

B-life has a large and dedicated community of over 2.6 million followers, and they're steadily growing! While the 7-day growth is a modest 0.01%, they've seen a more substantial 0.41% increase in the last 30 days and a 1.59% jump over the last 90 days – showing consistent, positive momentum. Globally, they rank within the top 97% of all creators, and an impressive #242 within Japan. Their language ranking is #12,158. Their fans are super engaged with their content, boasting an average engagement rate of 2.08%. With a CreatorDB score of 86/100, B-life is performing strongly, demonstrating a solid understanding of their audience and content strategy.

What They Create

B-life's content is all about making yoga accessible and enjoyable. On YouTube, they offer a diverse range of videos, from quick 6-minute routines for neck and shoulder relief to longer, more in-depth sessions. They also dabble with YouTube Shorts for quick tips. On Instagram, you'll find a mix of posts and Reels promoting their YouTube content and sharing snippets of their yoga journey.

One of their recent videos, "[10 min] Stretching Yoga for Pelvic Alignment and Lower Back Pain Relief #756," racked up over 98,000 views and 4,000 likes, proving that targeted routines for common issues resonate strongly with their audience. Another popular video, 【毎日10分】朝ヨガストレッチで軽やかに1日スタート #757, is in Japanese and garnered over 190,000 views and 5,749 likes. B-life is good at creating content that's easy to follow and addresses specific needs, making yoga less intimidating for beginners.

Why They're Great & Where They Can Grow

B-life excels at:

• Creating targeted content: Focusing on specific pain points (neck stiffness, lower back pain) makes their videos highly searchable and relevant.
• Maintaining consistency: Regularly uploading videos builds trust and keeps their audience engaged.
• Offering clear instruction: Their guidance is easy to understand, even for those new to yoga.

Exciting opportunities they could explore:

• Collaborations: Partnering with other health and wellness creators could introduce them to new audiences.
• Community features: Creating a membership program or online forum would foster a stronger sense of community and offer exclusive content.

Bottom Line

For brands in the health and wellness space, B-life is an ideal partner to reach a large and engaged audience. For B-life, focusing on community building and exploring collaborations could be the key to taking their channel to the next level.