Matt Stonie

Overview

Matt Stonie isn't just any food lover; he's a competitive eating legend and a YouTube sensation! With over 20.4 million followers across platforms, Matt dominates the challenge and mukbang scene. He's cracked the top 100,000 creators globally, currently holding the #91,459 spot, and ranks among the top 20,000 in the US. Matt's all about pushing the limits of food consumption and sharing his hilarious, often unbelievable, eating adventures with the world. His YouTube channel is his main stage, where he showcases his incredible appetite and entertaining personality.

Performance At A Glance

Matt's got a massive audience, but his growth has been pretty steady lately. Over the last 90 days he's seen a slight increase, but overall growth is hovering around 0%. Even with steady growth, his fans are super engaged with his content, averaging an impressive 4.31% engagement rate! His videos pull in an average of 1.4 million views, showing that people are definitely tuning in for his epic eating feats. CreatorDB gives him a solid 82/100, which means he's doing a great job creating content that resonates with his audience.

What They Create

Matt's content is all about food, fun, and crazy challenges! He primarily creates videos and shorts on YouTube, Instagram, and TikTok showcasing his competitive eating skills, mukbangs, and food-related stunts. Take, for example, his recent video, "The SPICiEST Chicken Sandwich Ever.. (Howlin' Rays)," which racked up over 3.1 million views and showcases Matt tackling an incredibly spicy challenge. Or his short "The Spiciest Chicken in Vegas!" which also hit over 3 million views! These videos combine his love for food with a knack for comedy, making for highly entertaining viewing. He knows how to make eating an extreme sport!

Why They're Great & Where They Can Grow

Matt excels at creating high-energy, visually appealing content that taps into the popular challenge and mukbang trends. His competitive eating background gives him a unique edge and instant credibility. He's also great at picking trending foods and challenges that resonate with a wide audience.

To level up, Matt could explore more collaborative content with other food influencers or competitive eaters. Imagine a challenge with another big name in the food space! He could also experiment with longer-form documentary-style content, diving deeper into the world of competitive eating or exploring different food cultures.

Bottom Line

Matt Stonie is a powerhouse in the food content creation space. For brands, partnering with him offers access to a huge, engaged audience interested in food and entertainment. For Matt, focusing on consistent, strategic content planning, and exploring new content formats could unlock even greater growth and engagement.