triple j

Overview

triple j is Australia's go-to radio station for discovering the freshest music and staying plugged into youth culture. With a massive following of over 3.4 million fans across YouTube, Instagram, and TikTok, they've built a vibrant online community. Their main hub is YouTube, where they share everything from live performances and interviews to hilarious shorts. While they're making waves with a global ranking in the top 97% and a top 98% ranking in Australia, triple j's influence extends far beyond just numbers. They're a cultural touchstone, shaping the musical tastes of a generation.

Performance At A Glance

triple j is steadily building their empire, growing at a rate of just over 1% each month. Their 7-day growth rate is 0.40%, showing consistent momentum. Their fans are super engaged with their content, resulting in an average engagement rate of 4.04%. That means people aren't just passively watching – they're liking, commenting, and sharing! CreatorDB gives them a solid score of 72/100, highlighting their strong overall performance and potential for even greater reach. They're in the top 97% of creators using the English language.

What They Create

triple j is all about delivering awesome music content in various formats. You'll find full live sets, Like A Version covers (where artists put their spin on popular songs), interviews, and funny snippets in their YouTube Shorts. Recently, Nessa Barrett's incredible cover of Dolly Parton's "Jolene" for Like A Version blew up, racking up over 46,000 views and tons of love. They're also sharing behind-the-scenes moments, like Ralph Fiennes dropping acting wisdom, giving fans a unique peek into the world of entertainment. Their strength lies in blending high-quality music performances with relatable and engaging short-form content.

Why They're Great & Where They Can Grow

triple j excels at curating top-tier music content, showcasing both established and emerging artists. They're also amazing at capturing authentic moments and creating a strong sense of community. To further boost their growth, they could experiment with more interactive content, like Q&As with artists or behind-the-scenes looks at the radio station. Exploring collaborations with other music-focused creators could also introduce them to new audiences.

Bottom Line

Brands looking to tap into the Australian music scene should definitely consider partnering with triple j! For triple j, focusing on community engagement and exploring new content formats could unlock even greater potential and solidify their position as a leading voice in music.