Overview

Meet Betül Çakmak Rende, a vibrant Turkish content creator who’s captivating audiences with her relatable personality and diverse content! Primarily shining on YouTube, where she has amassed over 3.7 million followers, Betül is making waves both at home and abroad. Though ranked among the top 98% of creators globally (at #388,948), and ranking at #2,163 in Turkey, her unique blend of DIY, vlogs, and environmental activism makes her a compelling voice in the digital space.

Performance At A Glance

While Betül boasts a large following, her growth rate has been slightly negative recently (-0.06% over the past 30 days). However, her fans are super engaged with her content, with an impressive average engagement rate of 2.98% and average views of 615,665 per video. Her CreatorDB score of 91/100 shows she is a strong performer. This high score suggests a good balance between audience size, engagement, and content quality, indicating that she's doing a lot right!

What They Create

Betül's content is a delightful mix of lifestyle, beauty, and DIY projects, sprinkled with a touch of environmental consciousness. She creates everything from full-length YouTube videos and Shorts to Instagram posts and TikToks. A recent hit, "Yaparsın aşkım ​⁠😂❤️ @AlperRENDE," featuring a collaboration with Alper Rende, racked up over 1.2 million views, showcasing her ability to create engaging and entertaining content. Her shorts featuring beauty product reviews and makeup tutorials also perform well, demonstrating her appeal to a wide audience seeking practical advice and relatable experiences. Betül’s content stands out because it’s authentic, fun, and often tackles real-world issues, making her more than just an influencer – she's a personality her audience connects with.

Why They're Great & Where They Can Grow

Betül shines in her relatability, her ability to connect with her audience on multiple platforms, and her willingness to experiment with different content formats. One exciting opportunity would be to lean into her environmental activism more explicitly. For example, she could create a series of longer-form YouTube videos that dive deeper into specific environmental issues and offer actionable solutions. Additionally, while she’s active on multiple platforms, focusing on consistent posting on Instagram, especially Reels, could help boost her overall growth.

Bottom Line

For brands looking for a genuine and engaging influencer in the Turkish market, Betül Çakmak Rende is a fantastic choice. For Betül, focusing on consistent content creation across all platforms and further exploring her passion for environmental issues could be the key to unlocking even greater success and impact.