Kaykai Salaider

Overview

Meet Kaykai Salaider, a Thai digital superstar! Primarily known for her engaging YouTube channel, Kaykai brings a delightful mix of entertainment, comedy, and everyday life to her massive audience. With over 35 million followers, she's a major voice in Thailand, ranking as the 68th most popular creator in the country and among the top 100% globally at #7,540. Kaykai's content resonates deeply, making her a true influencer and entertainer in the Thai-speaking world.

Performance At A Glance

Kaykai's reach is undeniable, boasting a huge following. However, like many established creators, her growth has slowed a bit recently, showing a slight decrease over the past few months. Despite this, her fans are super engaged with her content, averaging a solid 4.86% engagement rate. This means nearly 5 out of every 100 followers actively interact with her posts. CreatorDB gives Kaykai an impressive score of 83 out of 100, indicating strong overall performance and a well-maintained online presence.

What They Create

Kaykai's content is a fun mix of vlogs, challenges, and even the occasional music cover. She's active across YouTube (videos and Shorts), Instagram (posts and Reels), and TikTok. Her YouTube channel is her main hub, featuring longer-form vlogs about her daily life, travels, and relationships. A recent vlog, "เที่ยวปีใหม่ กับ แฟนใหม่? (Kaykai & Arbi)," which translates to "New Year Trip with a New Boyfriend?," racked up over 1 million views, showcasing her appeal in documenting her personal life. She also experiments with shorter, trend-driven content, like her YouTube Short "ฉันในอีก50ปีข้างหน้าจะย้อนเวลาด้วย “ปาป้า ฟีล“ 555 😬😆🥰" which translates to "Me in 50 years will travel back in time with 'Papa Feel' 555." Her authenticity and relatable content are key to her success.

Why They're Great & Where They Can Grow

Kaykai excels at creating relatable and engaging content that connects with a broad audience. Her vlogs feel personal and authentic, drawing viewers into her world. She's also great at incorporating trending topics and formats to stay relevant. An exciting opportunity for Kaykai could be expanding her reach through collaborations with international creators or exploring longer-form, more in-depth content on topics she's passionate about.

Bottom Line

For brands looking for a strong Thai influencer with a dedicated following, Kaykai Salaider is a fantastic choice. For Kaykai herself, focusing on innovative content formats and strategic collaborations could help reignite growth and further solidify her position as a leading digital creator.