Overview

Indie Music Label is the place to discover fresh, Bollywood-infused tunes and connect with rising stars in the Indian music scene. With a massive following of over 8 million music lovers on YouTube, they're a major player in bringing independent artists to the forefront. While their primary platform is YouTube where they showcase official music videos and lyrical content, they also maintain a presence on Instagram. Currently, they hold a global rank within the top 99% of creators worldwide, a testament to their impact and reach within the music industry.

Performance At A Glance

Okay, let's dive into the numbers! While Indie Music Label boasts a huge audience, their growth has been slightly negative recently. They're growing at a rate of -0.01% over the last month, but their 90-day growth is slightly positive at 0.38%. Globally, they're doing great, ranking in the top 99%, and in India, they're in the top 98%. Their fans are super engaged with their content, averaging an engagement rate of 2.25%. Their CreatorDB score is 52/100, which indicates there's room for improvement in optimizing their content strategy.

What They Create

Indie Music Label is all about music! They primarily release official music videos and lyrical videos on YouTube, showcasing both established and emerging artists. They also dabble in YouTube Shorts and Instagram Reels to promote their music and artists. One of their recent hits, "Nafrat Official Music Video" by Darshan Raval, racked up over 18 million views! Another recent release, "Bahu Rani Official Music Video", attempts to capture the vibrant energy of weddings. What makes their content stand out is their focus on high-quality music production and visually appealing videos, often featuring popular Bollywood themes and artists.

Why They're Great & Where They Can Grow

Indie Music Label really shines when it comes to curating a diverse roster of artists, producing high-quality music videos, and tapping into the popular Bollywood music scene. An exciting opportunity for them would be to experiment more with behind-the-scenes content, giving fans a glimpse into the making of their music and a closer connection with their artists. They could also boost engagement by hosting live Q&A sessions with their artists on YouTube or Instagram.

Bottom Line

For brands looking to collaborate, Indie Music Label offers a direct line to a massive audience of engaged music fans. For Indie Music Label themselves, focusing on boosting engagement through interactive content and exploring new content formats could help them reach even greater heights.