Vanessa Lau

Overview

Vanessa Lau is a Canadian content creator making waves online, especially on YouTube, where she shares her expertise and experiences with a community of over 1.3 million subscribers. She's not just another influencer; she's a digital mentor, guiding aspiring creators and entrepreneurs with practical advice on everything from filmmaking to social media strategy. While her global ranking sits at #370,417, it's her engaging personality and actionable insights that truly set her apart, making her a valuable resource in the creator space.

Performance At A Glance

Vanessa boasts a substantial and steadily growing audience! While her 30-day growth sits at a solid 0.25%, her 90-day growth of 1.27% shows a positive upward trend. Her fans are super engaged with her content, resulting in an average engagement rate of 3.55% – a testament to the value they find in her videos. Vanessa’s CreatorDB score of 81/100 reflects her strong overall presence and performance, showcasing her consistency and impact. Although her country ranking is in the top 99% at #3,543, there's definitely room to climb!

What They Create

Vanessa creates a diverse range of content primarily focused on helping others succeed in the digital world. She dives into topics like YouTube growth, video editing, and even the emotional side of entrepreneurship. Her formats include longer, in-depth YouTube videos and shorter, punchy YouTube Shorts. One recent video, "How To Edit Videos For YouTube As a Beginner in 2026 (NO EXPERIENCE NEEDED)," garnered over 22,000 views, proving her knack for tackling relevant and in-demand topics. Another standout is her series of "Weekly Yap" videos, where she shares personal reflections and insights, like in "I'm leaving shame and rumination behind in 2026. | Weekly Yap 1/52", fostering a deeper connection with her audience. What truly makes Vanessa's content shine is its blend of practical advice and relatable personal experiences.

Why They're Great & Where They Can Grow

Vanessa excels at providing actionable advice, building a genuine connection with her audience, and consistently delivering high-quality content. An exciting opportunity for Vanessa would be to expand her presence on Instagram. Given her expertise in social media strategy, she could leverage Instagram more effectively to reach a wider audience and further promote her YouTube content. Another potential area for growth could be collaborating with other creators in the education and entrepreneurship space to cross-promote content and reach new viewers.

Bottom Line

For brands, Vanessa Lau offers a fantastic opportunity to partner with a trusted voice in the creator and entrepreneurship space. For Vanessa herself, continuing to experiment with different content formats and leaning into collaborations could unlock even greater growth and impact.