AIS PLAY

Overview

AIS PLAY is a major player in Thailand's digital entertainment scene, bringing a diverse range of content to over 1.3 million subscribers on YouTube. Think of them as a one-stop shop for everything from thrilling sports highlights and news updates to engaging lifestyle content. Their verified status underscores their authority and trustworthiness, solidifying their position as a go-to source for Thai-language entertainment. Ranking within the top 2% globally and within Thailand, they have a significant reach and influence in the region.

Performance At A Glance

AIS PLAY boasts a substantial audience of 1.3 million subscribers and is experiencing healthy growth, with a 2.36% increase over the past 30 and 90 days. While their 7-day growth is currently stable, the overall trend is positive. Ranking in the top 2% both globally and within Thailand, their reach is impressive. Their fans are super engaged with their content, boasting an average engagement rate of 2.01%. Their impressive CreatorDB score of 96/100 signals that they're doing a fantastic job creating engaging and valuable content for their audience.

What They Create

AIS PLAY serves up a diverse mix of content, including entertainment, sports, news & politics, gaming, music, and people & blogs. They primarily use YouTube videos and Shorts to deliver their content. A recent highlight includes their coverage of the "สิงห์ เชียงราย ยูไนเต็ด พบ สิงห์ปทุมธานี เอฟซี | CHANG FA CUP รอบ 64 ทีม" football match, which racked up over 74,000 views and 1,000 likes, demonstrating their strength in covering popular sporting events. Their content stands out because of its variety and relevance to current events, catering to a wide range of interests within the Thai audience.

Why They're Great & Where They Can Grow

AIS PLAY excels at providing diverse content, keeping up with current events, and engaging their audience with relevant topics. They've nailed sports highlights and reaction content, proving their finger is on the pulse of what their viewers want. Looking ahead, they could explore more interactive content formats like Q&As or live streams to further deepen their connection with their audience. Collaborations with other Thai creators could also expand their reach and attract new viewers.

Bottom Line

For brands looking to connect with a large and engaged Thai audience, AIS PLAY is a fantastic partner. For AIS PLAY, focusing on more interactive content and collaborations could be a great way to further boost engagement and growth.