Aaj Tak Bangla

Overview

Aaj Tak Bangla is your go-to source for Bengali-language news and current affairs, bringing the latest headlines and stories to a massive audience. Primarily active on YouTube, with over 3.3 million followers, they keep viewers informed and engaged with their coverage of events in India and beyond. Their consistent reporting has earned them a solid position in the digital landscape, ranking among the top 5% of Bengali-language channels and within the top 89% of all channels in India!

Performance At A Glance

Aaj Tak Bangla is experiencing healthy growth! They're growing at a rate of over 1% each month, which is great. Their followers are pretty engaged, with an average engagement rate of 0.85%. This means their audience is actively watching, liking, and commenting on their content. While they've built a substantial presence, their global ranking is in the top 91%, showing there's still room to climb even higher. Their CreatorDB score of 75 out of 100 indicates a strong overall performance, suggesting they’re doing a lot right!

What They Create

Aaj Tak Bangla is all about delivering news and information through a variety of formats. You'll find in-depth YouTube videos covering breaking news, political analysis, and events happening across India. They also use YouTube Shorts and Instagram Reels to deliver quick updates and behind-the-scenes glimpses. One recent video, "SSC দুর্নীতির টাকার পাহাড়! BJP অফিসে ঢুকলেই বিশাল 'দুর্নীতির কেচ্ছা'! | Birbhum News | Siuri | PN" (SSC Scam Money Mountain! Huge 'Corruption Story' As Soon As You Enter the BJP Office!), sparked conversation with its coverage of corruption allegations. What really makes their content stand out is the focus on delivering timely news with a regional perspective, connecting with viewers on a local level.

Why They're Great & Where They Can Grow

Aaj Tak Bangla excels at delivering timely news in Bengali, building a large and engaged audience, and utilizing multiple content formats (videos, shorts, reels). To potentially supercharge their growth, they could experiment with more interactive content formats like Q&As or live streams to further engage with their audience. They could also explore collaborations with other regional news outlets or influencers to reach new viewers.

Bottom Line

For brands looking to connect with a Bengali-speaking audience in India, Aaj Tak Bangla offers a valuable partnership opportunity. Aaj Tak Bangla could also benefit from optimizing their recent content to get more views, focusing on clear titles and thumbnails that attract attention.