The Shows Must Go On!

Overview

"The Shows Must Go On!" is a vibrant YouTube channel dedicated to bringing the magic of musical theatre to a global audience. With a whopping 1.76 million subscribers, they offer a front-row seat to iconic performances, behind-the-scenes glimpses, and sing-along opportunities from beloved musicals. While they're killing it with a global ranking in the top 1%, making them #36,753 out of all YouTube channels, their content resonates deeply with theatre lovers worldwide. They're a go-to destination for anyone wanting to relive their favorite show or discover a new one!

Performance At A Glance

"The Shows Must Go On!" has a HUGE fanbase of 1.76 million theatre enthusiasts! While their growth has been steady recently (around 1.14% over the last 90 days), they're still a major player in the musical theatre YouTube space. Globally and within the UK, they rank in the top 1% of all channels. Their fans are super engaged with their content, boasting an average engagement rate of 2.66%. CreatorDB gives them a solid score of 75/100, showing they're doing a great job of connecting with their audience and delivering quality content.

What They Create

This channel is a treasure trove for musical theatre fans! "The Shows Must Go On!" primarily creates videos and shorts featuring clips, full performances, and sing-along versions of popular musicals. For example, a recent video of Glinda's "Happy Ending" from Wicked garnered over 24,000 views, showcasing how well-loved their content is. Another highlight is their "Sing-a-Long with Tomorrow | Annie Live!" video, which lets fans become part of the show. What makes their content stand out is the high-quality footage, accessible format, and pure passion for theatre that shines through every upload.

Why They're Great & Where They Can Grow

"The Shows Must Go On!" excels at curating engaging content from well-loved musicals, creating shareable snippets, and fostering a community of theatre lovers. They're also great at capitalizing on popular search terms, as evidenced by the success of their Wicked clip.

To further boost their reach, they could explore creating original content, such as interviews with cast members or behind-the-scenes documentaries. Collaborating with other theatre-focused YouTubers could also expose them to new audiences.

Bottom Line

For brands looking to connect with a passionate and engaged audience, "The Shows Must Go On!" is an excellent partner. For the channel itself, focusing on consistent uploads and experimenting with new content formats could help them reach even greater heights.