Rappler

Overview

Rappler is a powerhouse in the Philippine media landscape, delivering news and political insights with a global perspective. As a verified news organization, Rappler cuts through the noise to bring important stories to its impressive audience of over 4.2 million followers, primarily on YouTube. They are currently ranked in the top 99% of creators globally, holding the #319,894 spot, and among the top 97% in the Philippines, ranked #2,891. Their dedication to delivering timely and relevant news is evident in their consistent output and growing audience.

Performance At A Glance

Rappler's audience is substantial and continues to grow. They're growing at a solid pace, with a 0.44% increase in followers over the last 30 days and an even more impressive 2.26% jump over the last 90 days! Their fans are super engaged with their content, boasting an average engagement rate of 1.62%. While their CreatorDB score is 41/100, indicating room for improvement, it’s important to remember that this score is just one metric. Their strong engagement rate speaks volumes about the connection they have with their viewers.

What They Create

Rappler is all about delivering news and political analysis in various formats. They publish regular YouTube videos and Shorts, and even dabble in TikTok. Their content focuses on everything from current events and interviews to archival footage and weather updates. A recent video analyzing "Bong Revilla and his corruption cases" garnered over 9,600 views, showing the audience's appetite for in-depth investigations. Another video, "Top 5 News This Week," provides a quick and accessible summary of essential headlines. What makes Rappler's content stand out is their commitment to journalistic integrity and providing context to complex issues.

Why They're Great & Where They Can Grow

Rappler excels at delivering timely news, offering in-depth analysis, and tackling complex political issues head-on. They have a strong foundation in traditional journalism, which translates well to their digital presence.

An exciting opportunity for Rappler would be to experiment more with interactive formats like live Q&As with journalists or community polls on trending topics. Leaning further into user-generated content could also boost engagement and make their audience feel more involved.

Bottom Line

For brands looking to partner with a reputable news source in the Philippines, Rappler is a strong contender. They could level up their game by further optimizing their content for SEO to increase discoverability and experimenting with more interactive formats to foster even greater community engagement.