Entertainment Tonight

Overview

Entertainment Tonight (ET) is your go-to source for all things celebrity, entertainment news, and behind-the-scenes scoops. They're a verified powerhouse with a massive following of over 18.5 million fans across YouTube, Instagram, and TikTok, with YouTube being their main hub. ET keeps their fingers on the pulse of pop culture, delivering the latest updates to a global audience. While ranked at #36,570 globally on CreatorDB, ET's consistent output keeps them a relevant player in the entertainment news space.

Performance At A Glance

ET's audience is huge, and they're growing steadily! They're currently seeing a 1.28% growth rate month-over-month, proving they're still attracting new viewers. Their global and country rankings reflect their established position, but there's always room to climb higher! Their average engagement rate sits at 1.10%, meaning their fans are actively watching, liking, and commenting on their content. With a CreatorDB score of 62/100, ET is performing well, but there’s potential to boost that score even further with some strategic tweaks.

What They Create

ET delivers a mix of interviews, news segments, and entertainment clips, covering everything from the film and music industries to celebrity gossip and major events. They primarily use YouTube for longer videos and Shorts for quick updates. For example, their recent video about Mary Jo Buttafuoco reflecting on the Amy Fisher scandal is a deep dive that pulls in viewers with its nostalgic and scandalous subject matter, resulting in a high engagement rate of 10.05%. On the other hand, their short featuring Emilia Clarke choosing a "Game of Thrones" character for Haley Lu Richardson snagged a great number of views (12,947) showcasing their ability to create snackable content. While YouTube is their primary platform, their Instagram and TikTok presence remains smaller.

Why They're Great & Where They Can Grow

ET excels at delivering timely entertainment news and securing celebrity interviews. They also do a solid job of repurposing content into shorter, more digestible formats like YouTube Shorts. To really level up, ET could focus on boosting their TikTok presence by creating trends and challenges related to entertainment news. They could also create more interactive content, like polls or Q&As, to further engage their existing audience.

Bottom Line

For brands looking to tap into the entertainment space, Entertainment Tonight offers a massive and engaged audience. For ET, focusing on consistent cross-platform content and experimenting with more interactive formats could significantly boost their engagement rates and overall CreatorDB score.