TV Rain

Overview

TV Rain is a verified Russian-language news and media outlet based in the Netherlands, bringing news and political commentary to a massive audience. Primarily a YouTube channel, TV Rain boasts over 5.6 million subscribers and dives into the heart of current events, politics, and culture. Their impact is significant, reflected in their global ranking of #76,981 and their strong presence within the Russian-speaking online community. They provide a vital source of information and analysis for their viewers.

Performance At A Glance

TV Rain has a huge following of 5.6 million and growing! While their overall growth rate is a steady 0.51% monthly, it shows they're consistently adding to their audience. Their fans are pretty engaged with their content, with an average engagement rate of 1.62%. Globally, they're in the top 100% of creators, and within the Netherlands, they're a significant player, ranking at #22! Their CreatorDB score of 81/100 is a solid indicator that they're doing a great job connecting with their audience and creating impactful content.

What They Create

TV Rain delivers a mix of in-depth YouTube videos and snappy YouTube Shorts, covering everything from political analysis to cultural commentary. They've even dipped their toes into Instagram with a few posts and Reels. One of their recent videos, "«Узкие» против Гудкова. Латынина переобулась. Секреты Тимошенко. «Ты гей?». Снежная дюна в Москве" (translation: "«Narrow» against Gudkov. Latynina changed her mind. Tymoshenko's secrets. «Are you gay?». Snow dune in Moscow"), racked up over 200,000 views, highlighting their ability to tackle trending topics and generate discussion. On the Shorts side, their video "Продавщица дала отпор активистам «Русской общины»" (translation: "Saleswoman rebuffed activists of the «Russian community»") went viral with nearly 500,000 views, showcasing their knack for capturing viral moments. Their content stands out because it provides a Russian-language perspective on important global and regional issues.

Why They're Great & Where They Can Grow

TV Rain excels at delivering timely news and political analysis, sparking conversations, and using multiple content formats to reach a broad audience. They have a knack for tapping into current events and creating engaging content around them. A potential opportunity lies in boosting their Instagram presence with more frequent and diverse content to tap into a new audience segment. They could also explore collaborating with other Russian-speaking creators to expand their reach.

Bottom Line

For brands looking to connect with a large, engaged Russian-speaking audience, TV Rain is a fantastic partner. For TV Rain, focusing on diversifying their content formats on Instagram and exploring strategic collaborations could unlock even greater growth.