Tanya Hima

Overview

Tanya Hima is a captivating YouTube creator from Indonesia, captivating a massive audience of 3.74 million followers with her unique blend of entertainment content. While she may be in the top 100% of creators globally (ranked #13,436), it's clear that her specialized niche provides a strong foundation for growth. Tanya is carving out a unique space with content that explores niche topics, particularly around pets, animals, and mythology.

Performance At A Glance

Tanya boasts a substantial following, but her growth has been slightly negative recently, showing a -0.26% decline over the past 30 days. While her global, country, and language rankings are in the top 100%, there's definite room for improvement. Her fans are fairly engaged, with an average engagement rate of 1.72% across her content, and 65,144 average views. Her CreatorDB score is 35/100, suggesting potential for optimization in areas like audience retention and content strategy.

What They Create

Tanya's content primarily revolves around entertainment, with a focus on animals, particularly horses, birds, reptiles, and even exotic animals. She uses a mix of longer-form YouTube videos and shorter, more engaging YouTube Shorts. Her recent Shorts explore intriguing themes like Japanese and Korean myths and folklore, creating a unique and captivating blend. For example, her "#shorts" video "2 MAKHLUK MITOLOGI KOREA PALING SAKTI DAN HEBAT‼️" (2 MOST POWERFUL AND GREAT KOREAN MYTHOLOGICAL CREATURES‼️) garnered over 14,000 views, demonstrating the appeal of her cultural and mythological content. She seems to be leveraging the "shorts" format to explore these themes effectively.

Why They're Great & Where They Can Grow

Tanya excels at tapping into niche interests with her animal and mythology content. Her consistent use of Shorts allows her to experiment with different topics and formats, leading to quick engagement. The use of all caps and emojis in her titles is eye-catching and effective. To level up, Tanya could explore collaborations with other creators in related niches (e.g., animal experts, mythology channels) to broaden her reach. She could also focus on optimizing her video descriptions and tags for better search visibility.

Bottom Line

Tanya Hima presents a unique opportunity for brands interested in reaching a large Indonesian audience with a passion for animals and mythology. For Tanya, focusing on SEO optimization, consistent content posting, and engaging with her audience more directly could significantly boost her growth and engagement rates.