ATHLEAN-X™

Overview

ATHLEAN-X™, fronted by Jeff Cavaliere, is your go-to online guru for all things fitness. This isn't your typical influencer; Jeff's a physical therapist and strength coach, bringing serious science to his workout advice. With a massive following of over 16.6 million subscribers on YouTube, he's built a fitness empire by simplifying complex training principles. While ranking within the top 94% of all creators globally, ATHLEAN-X™ cuts through the fitness clutter, offering no-nonsense tips and routines.

Performance At A Glance

ATHLEAN-X™ boasts a huge audience, and while they're already massive, they're still growing! They're adding new followers all the time, growing by 0.04% in the last month alone. Their global ranking puts them in the top 94% of all creators, and their fans are super engaged with their content, clocking in an average engagement rate of 1.85%. That's solid! Their CreatorDB score is a respectable 73 out of 100, showing they're doing a lot right when it comes to creating valuable, engaging content.

What They Create

ATHLEAN-X™ pumps out a mix of YouTube videos and Shorts, along with some Instagram posts and TikToks. You'll find everything from in-depth workout guides to quick tips on fixing common form mistakes. They cover a broad range of health and fitness topics, including how to build specific muscle groups, the best exercises for overall health, and even warning signs of poor health as you age. A recent video, "The 10 Best Exercises You DIDN’T Do Last Year! (BUT NEED TO)," racked up over 200,000 views by highlighting often-overlooked exercises for optimal fitness. Another successful short, "The ONLY 2 Exercises You Need for a Chiseled Chest," proves their ability to distill complex topics into bite-sized, engaging content. What makes their content stand out is the expertise Jeff brings from his background in physical therapy, ensuring the advice is both effective and safe.

Why They're Great & Where They Can Grow

ATHLEAN-X™ excels at simplifying complex fitness concepts, providing actionable advice, and leveraging Jeff's expertise as a physical therapist. They're really good at creating content that's both informative and engaging. Exciting opportunities could include expanding their presence on TikTok, given the platform's focus on short-form video, and collaborating with other health and wellness professionals to broaden their reach.

Bottom Line

For brands looking to partner with a credible fitness expert, ATHLEAN-X™ is a great bet. For ATHLEAN-X™ themselves, focusing on consistently creating high-quality Shorts could be a quick win for boosting engagement and discoverability.