Ozzy Osbourne

Overview

Ozzy Osbourne – the Prince of Darkness, the legendary frontman of Black Sabbath, and a true icon of rock and metal music. With a massive Instagram following of nearly 12 million, Ozzy continues to connect with fans worldwide. While his global ranking is solid at #48,355, his influence is undeniable, and he remains a major voice in the music scene, proving that rock 'n' roll never truly dies. He is a major influencer in the music industry.

Performance At A Glance

Ozzy's Instagram is clearly a hit! His audience is growing steadily, with a 0.32% increase in followers over the last month. While his growth rate might seem modest, remember the sheer size of his existing fanbase! He's in the top percentile for both global, country, and language rankings. His fans are super engaged with his content, too, with an average engagement rate of 2.36% – that's a lot of love from millions of people. His CreatorDB score of 62/100 indicates a solid online presence, but there's always room to rock even harder!

What They Create

Ozzy's content is a mix of his legendary music, behind-the-scenes glimpses, and exciting collaborations. He uses a variety of formats, from classic Instagram posts to short, punchy Reels and longer YouTube videos. One recent highlight is the video of Jack Black covering "Mr. Crowley" with a group of talented young musicians - it's racked up over 11 million views and is a testament to Ozzy's enduring influence. Another noteworthy piece is the trailer for ‘Ozzy: No Escape From Now’, which generated a great engagement rate of 7.42%. Ozzy's content stands out because it's authentic, raw, and showcases his legendary status while staying relevant to current trends.

Why They're Great & Where They Can Grow

Ozzy is fantastic at leveraging his iconic status, collaborating with other artists, and keeping his music alive for new generations. He excels at creating visual content around his music. An exciting opportunity would be to lean more into behind-the-scenes content, offering fans an even closer look at his life and creative process. Think more Q&As, studio vlogs, or even short, funny skits.

Bottom Line

For brands looking to tap into a loyal and passionate audience, Ozzy Osbourne is a rock-solid choice. For Ozzy, exploring more interactive content formats could further amplify his already impressive reach and engagement. Consider leaning further into the podcasting world, or doing more live streams.