Jason Derulo

Overview

Jason Derulo! Need we say more? This global superstar isn't just a singer; he's a bonafide TikTok king. With a colossal 147.3 million followers, he reigns supreme on the platform, blending his musical talents with viral trends and creative challenges. Ranking in the top 100% of all creators globally (at #510) and within the US (#98), Jason's reach is undeniable. He's not just making content; he's creating a cultural phenomenon.

Performance At A Glance

Jason's got a massive fanbase, and while his growth is steady (0.55% in the last 30 days), there's always room to amp it up! His global and country rankings put him in the top tier, showing his widespread appeal. His fans are pretty engaged, too, with an average engagement rate of 2.78%. That means people are liking, commenting, and sharing his content! His CreatorDB score of 85/100 reflects his strong overall performance and influence in the digital space.

What They Create

Jason's content is a mix of music, education, and pure entertainment. He's active across YouTube (videos and Shorts), Instagram (posts and Reels), and, of course, TikTok (videos). On YouTube, you'll find music videos, behind-the-scenes glimpses, and even some surprisingly insightful videos like "Why Most People Never Build Real Wealth," which got almost 9,000 views and a solid 5.20% engagement rate. But it's his Shorts that often go viral. One recent Short showing him getting ready for the gym with a funny "#WhoHurtYou" caption racked up nearly 90,000 views. Jason's content stands out because it's authentic, fun, and often involves his signature dance moves and musical flair.

Why They're Great & Where They Can Grow

Jason's strengths lie in his massive reach, consistent output, and ability to tap into trending sounds and challenges. He's also great at blending his music with entertaining content. An exciting opportunity for Jason could be to collaborate more with up-and-coming TikTok creators or to launch a dedicated series focused on his dance moves, turning his expertise into even more engaging content.

Bottom Line

For brands, partnering with Jason Derulo means tapping into a global audience and associating with a well-established entertainer. For Jason himself, focusing on TikTok-first content and exploring more collaborative opportunities could help further solidify his status as the platform's ultimate music superstar.