Atlantic Records

Overview

Atlantic Records! We all know them as the home to some of the biggest names in music, and their YouTube channel is a powerhouse for all things music-related. With a massive following of over 17.7 million, they bring the latest official music videos, lyrical content, and behind-the-scenes glimpses into the world of their artists. While sitting in the top 99% of all creators globally, specifically at rank #217,926, they're not just a record label, they're a multimedia hub connecting fans with the music they love.

Performance At A Glance

Atlantic Records boasts a huge fanbase, and while their growth is steady, there's always room to crank it up! They're growing at about 0.03% monthly, with a recent 90-day jump of 1.19%. Globally and within the US, they rank in the top 99% of all creators, showing their broad reach. What's really cool is that their fans are super engaged with their content, averaging an engagement rate of 3.53%. Their CreatorDB score of 77/100 reflects their strong overall performance, but also highlights some areas with opportunities for improvement.

What They Create

Atlantic Records is a one-stop-shop for music lovers. They primarily focus on music-related content, including official music videos, lyric videos, and official audio releases. They leverage YouTube videos and Shorts, along with Instagram posts and Reels, to share their content. A recent example is their series of "Helluva Boss: Season Two (Original Soundtrack)" audio releases. Even though these are just audio tracks, each one is pulling in tens of thousands of views, showing their fans are hungry for any content related to their favorite artists. The consistent high production value and focus on delivering what their audience wants are key to their success.

Why They're Great & Where They Can Grow

Atlantic Records excels at leveraging its established brand recognition and artist roster to create engaging content. Their consistent output and high production quality keep fans coming back for more. And their average engagement rate is solid (3.53%).

To level up, they could explore more interactive content like Q&As with artists, behind-the-scenes looks at music video shoots, or even live streams of studio sessions. Collaborating with smaller music creators to promote up-and-coming artists could also be a game-changer.

Bottom Line

For brands, Atlantic Records offers unparalleled access to a massive and engaged audience of music lovers, making them a great partner. Atlantic Records could boost their SEO and overall reach by optimizing video descriptions and tags, and by responding to comments and feedback.