Khatulistiwa Record

Overview

Khatulistiwa Record is a vibrant Indonesian music hub, primarily known for its presence on YouTube. With over 3.1 million followers, they've carved a niche for themselves by showcasing Indonesian music, often with a modern twist. They are especially known for remixing and covering music from different regions of Indonesia, like Sunda and Minang, into catchy Koplo versions. While their global ranking sits around #1,354,921, they're a significant player within the Indonesian music scene.

Performance At A Glance

Khatulistiwa Record boasts a massive audience, though their growth has plateaued recently, remaining steady at around 0.32% over the last 30 and 90 days. Ranking in the top 88% of Indonesian channels, they've established a solid local presence. Their average engagement rate sits at 0.80%, which means their fans are super engaged with each video. CreatorDB gives them a score of 59/100, suggesting there's room to optimize their content strategy for even greater impact.

What They Create

Khatulistiwa Record pumps out a mix of music videos, YouTube Shorts, and Instagram Reels. Their main focus is on full-length music videos featuring artists like Era Syaqira, often collaborating with musicians like Izull Kendang. A recent video of Era Syaqira performing "TURU BARENG," a Tarling Koplo track, racked up over 24,000 views and 197 likes, showcasing their ability to tap into popular trends. They also cover current events in their music, but their strength is clearly in the remix and cover space. What makes their content stand out is their focus on regional Indonesian music styles, presented with a modern Koplo beat.

Why They're Great & Where They Can Grow

Khatulistiwa Record excels at:

• Curating regional Indonesian music: Showcasing the diversity of Indonesian sounds.
• Collaborations: Partnering with various artists to create exciting new music.
• Koplo Remixes: Giving traditional songs a modern, danceable twist.

An exciting opportunity for them could be to explore more collaborations with up-and-coming Indonesian artists or dive deeper into creating behind-the-scenes content to connect with their audience on a personal level.

Bottom Line

For brands looking to tap into the Indonesian music scene, Khatulistiwa Record offers a large and engaged audience. For Khatulistiwa Record, focusing on consistent uploads and experimenting with interactive content like Q&As could help boost their CreatorDB score and reignite growth.