Overview

Jiapsi Yañez is a vibrant content creator captivating a growing audience of over 2.5 million followers, primarily on Instagram. Based in Mexico and creating content in English, Jiapsi brings a unique blend of artistry, entertainment, and relatable vlog-style content to the digital world. While their global ranking places them in the top 1% of creators at #236,879, it's their engaging content and connection with their audience that truly sets them apart.

Performance At A Glance

Jiapsi's audience is steadily growing, adding a solid 0.30% in the last month. While the 7-day growth shows 0.08%, the longer-term growth of 0.72% over the past 90 days indicates a solid upward trend. Their content resonates strongly, as demonstrated by an average engagement rate of 1.39% - a great number! Jiapsi’s CreatorDB score of 97/100 reflects their consistent high-quality content and effective audience engagement, confirming they're doing a fantastic job! Regionally, they rank in the top 2% in Mexico, showing a strong local presence, and the top 3% of English-speaking creators.

What They Create

Jiapsi creates a diverse range of content, spanning from casual gaming snippets to engaging vlogs and informative shorts. While active on YouTube with 147 videos and 95 shorts, Instagram is their main stage, where they share eye-catching reels. One recent highlight is a series of shorts focused on financial tips, like "¿Cómo llevar tus finanzas?" (How to manage your finances?), which explores practical business advice. These shorts, often featuring a conversational tone, clearly resonate with Jiapsi’s audience, generating thousands of views and solid engagement. Their content stands out by offering practical advice blended with personal insights, making complex topics accessible and relatable.

Why They're Great & Where They Can Grow

Jiapsi excels at creating relatable content, especially on topics like finances, which many find intimidating. Their ability to distill complex information into easily digestible shorts is a significant strength. Another strength is their consistent engagement rate across different types of content. An exciting opportunity for Jiapsi would be to collaborate with other creators in the finance niche to broaden their reach. Exploring longer-form content on YouTube could also offer a chance to delve deeper into their topics and build a more loyal audience.

Bottom Line

Jiapsi Yañez is a creator on the rise with a proven ability to engage their audience and deliver valuable content. For brands, partnering with Jiapsi offers access to a highly engaged and growing audience, particularly in the finance and lifestyle spaces. Jiapsi could consider adding more calls to action in their content and experimenting with different content formats to further boost engagement.