RUSTAM MAYER

Overview

Rustam Mayer is a rising star in the world of short-form video, captivating millions with his engaging content, primarily on TikTok. Based in Indonesia and creating content in Russian, Rustam has carved out a unique niche for himself. With over 15.6 million followers, he's built a massive audience and is currently ranked among the top creators, sitting at #44,946 globally. His knack for voice-overs and relatable everyday situations makes him incredibly popular.

Performance At A Glance

Rustam's audience is HUGE! He's got over 15.6 million followers and is still growing, though the growth rate is slower recently. Over the last month, his follower count has increased by 0.83%, which is still impressive. He's doing well in the rankings, placing him in the top tier both globally and within Indonesia (#430 in the country!) given the sheer volume of content creators. His fans are super engaged with his content, with an average engagement rate of 3.78%. This means people aren't just watching, they're liking, commenting, and sharing! CreatorDB gives him a score of 85/100, indicating he's a high-quality creator.

What They Create

Rustam Mayer's content is all about relatable situations and clever voiceovers, making everyday moments hilarious and engaging. He mostly creates short-form videos, with a strong presence on TikTok and YouTube Shorts. He also dabbles in YouTube videos and Instagram content. One of his recent hits, "HOW TO RAISE A CHILD IF THEY DISOBEY? LIFE HACK FOR MOMS - VOICE OVER FROM JAVID," racked up over 5.3 million views! Another popular short, "НЕ ЛЕТАЙ НА САМОЛЁТЕ ПОКА НЕ УЗНАЕШЬ ЭТОТ ЛАЙФХАК," which translates to "Don't fly on a plane until you know this lifehack," also gained over 5.4 million views. His ability to take universal topics and make them funny and relatable through voiceovers is what really makes his content stand out.

Why They're Great & Where They Can Grow

Rustam really shines when it comes to relatability, humor, and voiceover talent. He's great at tapping into universal experiences and making them funny. Given his international reach, exploring collaborations with other creators, particularly those who create content in English or Indonesian, could open him up to even larger audiences. He could also explore longer-form content on YouTube to build a deeper connection with his existing fanbase.

Bottom Line

Rustam Mayer is a valuable partner for brands looking to reach a large and engaged audience, especially in Indonesia and the Russian-speaking community. For Rustam, experimenting with different content formats and languages could be a great way to supercharge his growth.