Finanzfluss

Overview

Finanzfluss is your go-to German source for all things personal finance! Think of them as your super knowledgeable (and entertaining!) friend who's got your back when it comes to understanding investing, saving, and making smart money decisions. With a massive following of over 2.2 million on YouTube, they break down complex topics into easy-to-digest content. Their channel ranks in the top 99% globally, showing just how much their audience appreciates their expertise.

Performance At A Glance

Finanzfluss is steadily growing their already huge audience, with a 1.01% increase in followers over the last 30 days and nearly 4% over the last 90 days. While their 7-day growth has been flat, their long-term trajectory is solid. Globally, they're sitting pretty at rank #195,083, and they're a top performer in Germany (#1,834) and among German-language channels (#1,515). Their fans are super engaged with their content, averaging a 1.27% engagement rate across all platforms. Plus, their CreatorDB score of 81/100 highlights their strong overall performance and influence!

What They Create

Finanzfluss dishes out educational content across YouTube, Instagram, and primarily YouTube Shorts. They cover a wide range of topics, from the basics of investing in ETFs to analyzing current economic trends and comparing financial products. Recent hits include a YouTube video titled "Mein finanzielles Setup in 2026! (Konten, Depots, ETFs uvm.)" which got over 67,000 views and a strong engagement rate of 4.59% – people are clearly interested in their personal finance strategies! Even their Shorts, like those comparing healthcare providers or discussing alcohol prices in Germany, get thousands of views. Their content stands out because it’s informative, well-researched, and presented in a relatable, engaging way.

Why They're Great & Where They Can Grow

Finanzfluss excels at simplifying complex financial topics, building trust with their audience through transparency, and consistently producing high-quality, educational content. An exciting opportunity for them could be expanding their presence on Instagram, perhaps by creating more interactive content like polls or Q&A sessions to further engage their community. They could also explore collaborations with other finance influencers or experts to reach new audiences.

Bottom Line

For brands, Finanzfluss offers a direct line to a highly engaged audience genuinely interested in financial products and services. Creators looking to level up could analyze which content performs best (videos vs shorts, specific topics) and double down on those areas.