People Magazine

Overview

People Magazine! We all know them, right? The go-to source for celebrity news, human interest stories, and everything pop culture. With a massive following of over 25.7 million on Instagram, it's safe to say they've cemented their place as a leading voice in media. Ranking at #8,247 globally, #390 in the US, and #4,074 among English-speaking accounts, People brings a unique blend of entertainment and information to a huge audience every day. Their feed is a constant stream of what's happening, who's doing what, and why it matters.

Performance At A Glance

People Magazine's Instagram is a powerhouse, but how's it really doing? They're growing at a solid pace. Their 30-day growth is 0.47%, and their 90-day growth is even better at 1.32%. Globally, they're sitting pretty in the top percentage of Instagram accounts. Their fans are pretty engaged with their content, with an average engagement rate of 0.91%. CreatorDB gives them a score of 53/100, which means there's definitely room to boost their overall impact even further.

What They Create

People Magazine serves up a daily dose of celebrity updates, breaking news, and feel-good stories. You'll find everything from red carpet highlights to in-depth interviews to travel content. While Instagram is their main game, they also have a YouTube channel with both regular videos and Shorts. Speaking of Shorts, their recent travel content is a fun departure. For example, their short video from Balneario Camboriu Beach in Brazil got over 4,800 views and a solid 3.57% engagement rate. It's like a mini-vacation in your feed! What makes their content stand out is their reputation and access. They get the exclusive scoops and the insider views that people crave.

Why They're Great & Where They Can Grow

People Magazine excels at staying relevant, delivering timely news, and leveraging its established brand recognition. They're also great at adapting to short-form video trends with their YouTube Shorts. An exciting opportunity would be to experiment with more interactive content on Instagram, like Q&As with celebrities or behind-the-scenes stories. They could also lean into user-generated content, featuring fan photos or stories related to their brand.

Bottom Line

For brands looking for a partner with massive reach and instant credibility, People Magazine is a no-brainer. For People Magazine themselves, keep experimenting with engaging formats and leaning into the travel content to see what sticks!