That Practical Mom

Overview

That Practical Mom is your go-to guide for making life a little easier and a lot more stylish! Focusing primarily on YouTube, she shares creative solutions for home decor, organization, and everyday living. With a loyal following of over 1.4 million, she's built a community around practical DIYs, clever shopping tips, and refreshingly honest vlogs. While ranked in the top 89% of creators globally, her down-to-earth approach and knack for relatable content sets her apart.

Performance At A Glance

That Practical Mom has a huge and engaged fanbase! While their growth has been steady, with a 2.14% increase in followers over the past month, there's always room for more. Their engagement rate is fantastic, sitting pretty at 4.07%, which means their fans are super engaged with what they're putting out there. Their CreatorDB score of 79/100 shows they're doing a lot right, making them a solid player in the online creator space. They are currently ranked in the top 89% of creators in both the world and the United States.

What They Create

That Practical Mom dives deep into the world of How-To & Style, with a dash of relatable vlog content. From full-length YouTube videos and Shorts, to Instagram Reels and TikToks, she experiments with a variety of formats. A recent standout video, "How Organizing Became the New Clutter," racked up over 750,000 views, proving her audience craves her fresh perspective on everyday challenges. Her content is characterized by its practicality, aesthetic appeal, and genuine helpfulness, making viewers feel like they're getting advice from a trusted friend.

Why They're Great & Where They Can Grow

That Practical Mom excels at creating actionable content, building a genuine connection with her audience, and consistently delivering high-quality videos. An exciting opportunity would be to collaborate with brands on sponsored content that aligns with her niche, offering exclusive discounts or product demonstrations. She could also explore more interactive content formats like live Q&A sessions to deepen audience engagement.

Bottom Line

Brands looking for a relatable influencer in the home and lifestyle space should definitely consider partnering with That Practical Mom. For the creator herself, focusing on short-form content to boost discoverability and experimenting with more interactive formats could unlock even greater growth.