МИНАЕВ LIVE

Overview

МИНАЕВ LIVE is a Russian-language content creator who's carving out a serious space on YouTube, Instagram, and TikTok. Think insightful explorations of history, culture, and personalities, all delivered with a unique perspective. With a massive following of over 4.4 million, МИНАЕВ LIVE dives into topics ranging from the history of Michelin to the lives of Russian cultural icons. While ranking amongst the top 96% of creators globally is impressive, his deeper dive into Russian-speaking audiences highlights an even greater potential for growth.

Performance At A Glance

МИНАЕВ LIVE boasts a substantial and rapidly expanding audience. They're growing at a healthy clip, adding nearly 2% to their follower count each month! Their fans are super engaged with their content, averaging a solid 1.73% engagement rate, translating to an average of over 670,000 views per video. While their global ranking is respectable, their Russian-language ranking shows that there's still tons of room to grow within their niche. Their CreatorDB score of 76/100 indicates a strong overall performance, showing they're doing a lot right!

What They Create

МИНАЕВ LIVE crafts a blend of educational and entertaining content, primarily focusing on YouTube videos. They explore diverse subjects, fitting into categories like "Education," "People & Blogs," and "News & Politics." You'll find deep dives into topics like celebrity stories and historical events. A recent video exploring the life of Sergei Yesenin, a famous Russian poet, racked up over a million views, demonstrating the audience's appetite for insightful biographical content. Another popular video unraveled the history of the Michelin Guide, proving that even seemingly mundane topics can be fascinating when presented with engaging storytelling. They also experiment with shorter formats on Instagram and YouTube, showing they're adapting to platform trends.

Why They're Great & Where They Can Grow

МИНАЕВ LIVE excels at delivering high-quality, informative content in an engaging and accessible way. They're also great at tapping into trending topics and leveraging recognizable names to draw viewers in. Their strong focus on Russian history and culture resonates deeply with their core audience. An exciting opportunity could be expanding into more collaborative content, perhaps featuring interviews with experts or other creators in their niche. Exploring more YouTube Shorts could also help them tap into a new audience segment.

Bottom Line

For brands looking to connect with a highly engaged Russian-speaking audience, МИНАЕВ LIVE is a fantastic partner. For МИНАЕВ LIVE, focusing on collaborations and experimenting with different content formats could further boost their already impressive growth.