Post Malone

Overview

Post Malone, the genre-bending artist known for his unique blend of pop, R&B, hip-hop, and rock, continues to captivate a massive global audience. Primarily active on YouTube, he boasts a staggering 73 million+ followers, placing him in the top 100% of creators worldwide, ranked at #2,336 globally and #529 in the USA. His music videos, official releases, and behind-the-scenes glimpses into his life keep fans hooked.

Performance At A Glance

While Post Malone's following is enormous, his growth has seen a slight dip recently, with a -0.10% decrease over the last 30 days. However, don't let that fool you! His global and country rankings still place him among the elite. His average engagement rate is a healthy 4.20%, meaning his fans are super engaged with his content. CreatorDB gives him a score of 77/100, reflecting a strong overall online presence and content strategy.

What They Create

Post Malone serves up a diverse mix of content across YouTube, Instagram, and TikTok. You'll find official music videos, short-form content like YouTube Shorts and TikToks, and Instagram posts showcasing his personality. Recently, his YouTube Shorts have been generating buzz. For example, a clip from his show in Guwahati, India – "WE LOVE YOU GUWAHATI!!!!! ❤️❤️" – garnered over 327,000 views and 13,400 likes. He also recently promoted his collaboration with Hunt Showdown, showcasing his gaming side. His content is engaging because it's authentic, whether he's sharing concert moments or plugging new merchandise.

Why They're Great & Where They Can Grow

Post Malone excels at authenticity, music video production, and leveraging his celebrity status to drive engagement. One exciting opportunity would be to increase direct interaction with fans through Q&A sessions or live streams on YouTube or Instagram. Additionally, experimenting more with longer-form behind-the-scenes content on YouTube could further deepen his connection with his audience.

Bottom Line

For brands, Post Malone offers unparalleled reach and a highly engaged audience. For Post Malone himself, focusing on direct fan interaction and behind-the-scenes content could be a great strategy for reigniting audience growth and further solidifying his connection with his millions of fans.