Dima Portnyagin

Overview

Dima Portnyagin is a verified content creator making waves from the UAE, primarily on Instagram, where he’s built a following of over 2.8 million! Dima's content spans everything from business insights and travel vlogs to more personal reflections. He’s clearly resonating with a large audience, especially those who speak Russian. Ranking in the top 99% of global creators at #172,481, he's definitely a name to watch.

Performance At A Glance

While Dima has built a massive audience, growth has been slightly negative recently, with a -0.11% decrease in followers over the last month. Still, his presence is significant. He ranks in the top 95% of creators in the UAE (#430) and in the top 99% for Russian-speaking creators (#6,169). His fans are pretty engaged too, with an average engagement rate of 1.63% across his content. CreatorDB gives him a score of 64/100, suggesting there's room to further optimize his content strategy.

What They Create

Dima's content is diverse, encompassing artist content, nonprofits & activism, entertainment and "People & Blogs". He uses a mix of formats – YouTube videos, Instagram posts, and Reels. Recently, his "Экспедиция в Антарктиду. L’One, Чебатков, Хартманн, Гребенюк / Transformator travel" (Expedition to Antarctica) video really took off, racking up over 1.1 million views! This video, featuring other well-known personalities, is a great example of how collaborations and unique travel content can resonate with his audience. Another video, "ХОХЛА ВЫГНАЛИ ИЗ ШОУ. РАЗДАЕМ ПОДАРКИ МЕСТНЫМ. ФИНАЛ КАМЕННЫХ ДЖУНГЛЕЙ. Transformator travel" (Kick HOHLA out of the show. Giving gifts to locals. Final of Stone Jungle. Transformator travel) did extremely well with a very high 5.73% engagement rate. His blend of business, travel, and personal stories gives his content a unique flavor.

Why They're Great & Where They Can Grow

Dima excels at creating visually appealing content and tapping into trending topics. His travel vlogs are a major draw, and his business insights offer real value. To boost his growth, he could experiment with shorter, more frequent Reels to capitalize on Instagram's algorithm. Collaborating with other creators in the travel or business space could also expose him to new audiences.

Bottom Line

Dima Portnyagin offers brands a unique opportunity to reach a large, engaged Russian-speaking audience, particularly those interested in travel, business, and lifestyle content. Dima could benefit from analyzing what made his "ХОХЛА ВЫГНАЛИ ИЗ ШОУ..." video perform so well, and trying to replicate that formula in future content.