Overview

Guinness World Records! Who doesn't love a good record breaker? This channel is the official home for all things amazing, showcasing incredible feats and unbelievable talents from around the globe. With a massive following of over 24 million on YouTube, they're a go-to source for entertainment and inspiration. While their global ranking sits at #6,549, their unique content keeps viewers hooked, making them a standout presence in the online entertainment world. It's the ultimate destination to witness the extraordinary!

Performance At A Glance

Okay, so here's the scoop: Guinness World Records has a HUGE audience, but their growth has been a bit slow lately, actually showing a slight decrease in followers. However, don't let that fool you! Their fans are super engaged with their content, boasting an impressive average engagement rate of 1.05%. That means people aren't just watching; they're liking, commenting, and sharing! While their global ranking is pretty solid, they're still a top player in the UK and among English-speaking channels. Their CreatorDB score of 88/100 shows they're doing a lot right!

What They Create

Guinness World Records serves up a mix of full-length videos and bite-sized Shorts, mostly on YouTube, with a few Instagram posts and Reels sprinkled in. They focus on all things record-breaking, from the seriously impressive to the downright wacky. Take, for example, their recent video on the "Smallest Water Buffalo in the World," which garnered a good amount of attention. Or how about the person who wore 137 T-shirts during a half-marathon! Their content stands out because it offers a constant stream of novelty and awe, satisfying our collective curiosity about human potential and the limits we can push.

Why They're Great & Where They Can Grow

Guinness World Records excels at tapping into universal themes of achievement, wonder, and human potential. They're also really good at using short-form video to showcase bite-sized bursts of record-breaking action. Plus, they have an instantly recognizable brand!

To level up, they could experiment more with interactive content, like polls or Q&As with record holders. They could also explore collaborations with other creators to reach new audiences.

Bottom Line

For brands, Guinness World Records offers a unique opportunity to associate with positivity, achievement, and global appeal. Guinness World Records could consider focusing on specific niches within their content (e.g., food records, animal records) to cultivate stronger communities. They should also experiment with more platform-specific content to maximize engagement on Instagram.