Australian Open

Overview

The Australian Open! It's more than just a tennis tournament; it's a global spectacle, and their social media presence reflects that. Primarily dominating Instagram, with a strong presence on YouTube and TikTok, they bring the excitement of the court to over 9.1 million followers. While ranked #97,065 globally, their content isn't just about scores; it's about capturing the energy, the drama, and the human stories that make the Australian Open so captivating. They're a major player in the sports content game, delivering ace content to a huge audience.

Performance At A Glance

The Australian Open boasts a massive following of over 9.1 million, and while they're growing at a steady 0.43% month-on-month, they've seen a slight dip in growth over the last 90 days. Ranking within the top 100% globally, nationally, and in English-speaking content, they have a solid presence. What's truly impressive is their average engagement rate of almost 40%! That means their fans are super engaged with their content, watching videos and interacting with posts. Their CreatorDB score of 62/100 indicates a good overall performance, but also suggests room to grow and optimize their content strategy.

What They Create

The Australian Open serves up a variety of content, from full match highlights and player interviews to behind-the-scenes glimpses and funny moments. They utilize a mix of YouTube videos, shorts, Instagram posts, and TikToks to cater to different audience preferences. A recent video, "Terrific from Thiem! 🔥", showcasing a stunning shot, racked up over 400,000 views, proving that highlight reels still resonate strongly with their audience. Another video, "Raducanu and ballkid v BUG! 🤣", capturing a lighthearted moment, also went viral with over 300,000 views, showing the power of relatable and fun content. Their content is great because it captures the full experience of the tournament, not just the tennis.

Why They're Great & Where They Can Grow

The Australian Open excels at capturing the energy of the tournament and delivering engaging highlight reels. Their high engagement rate shows they know how to connect with their audience. They also do a great job of showcasing player personalities. An exciting opportunity for them would be to create more interactive content, such as polls, Q&As, and behind-the-scenes stories. Another avenue to explore is collaborating with smaller, up-and-coming tennis influencers to reach new audiences.

Bottom Line

For brands looking to partner with a major sporting event, the Australian Open offers incredible reach and a highly engaged audience. For the Australian Open team itself, focusing on consistent content output and diversifying content formats could help boost growth and solidify their position as a leading sports content creator.