NBC News

Overview

NBC News is a powerhouse in the news and media world, bringing current events and political insights to a massive audience. As a verified source for news, they hold significant weight and authority. Their main stage is YouTube, where they’ve cultivated a following of over 16.2 million subscribers. While their reach is impressive, even giants have room to grow. NBC News currently holds a global ranking of #10,891 on YouTube, putting them in the top 100% of creators! That's a huge accomplishment, and they continue to inform and engage viewers daily.

Performance At A Glance

NBC News has a huge audience, and they're consistently adding more viewers! They're growing at a rate of 0.14% each month, which translates to a nice bump in followers every single day. Considering how big they already are, that's pretty solid! Globally, they're in the top tier of YouTube channels, and they're also highly ranked within the USA and among English-speaking channels. Their fans are pretty engaged, too, with an average engagement rate of 0.74%. Their CreatorDB score is 48/100 - this means there's opportunity to optimize their content and strategy for even bigger impact.

What They Create

NBC News delivers a steady stream of news and political coverage in various formats. They primarily share regular YouTube videos and shorter YouTube Shorts. They also have a presence on Instagram, though less frequent, with posts and reels. For example, one of their recent YouTube shorts addressing Iran's supreme leader's reaction to protests had a strong engagement rate. Another video featuring an interview with the Minneapolis Mayor, Jacob Frey, discussing the DOJ investigation was very successful with a high engagement rate. Their content focuses on breaking news, interviews, and in-depth analysis of current events, covering everything from politics to the economy.

Why They're Great & Where They Can Grow

NBC News excels at delivering timely and relevant news coverage. Their brand recognition and credibility are major strengths. Plus, their consistent output of videos and shorts keeps their audience informed. An exciting opportunity for NBC News could be to experiment more with interactive content formats, like Q&As or live streams, to boost engagement. They could also explore collaborating with other creators or news organizations to reach new audiences and bring fresh perspectives.

Bottom Line

For brands looking to align with a credible and established news source, NBC News offers a massive reach and a reputable platform. For NBC News themselves, focusing on optimizing their CreatorDB score by analyzing successful content and audience trends could help them further amplify their impact and continue to grow their already impressive presence.