SABYAN

Overview

SABYAN is a popular Indonesian music group captivating listeners with their beautiful Islamic-themed songs and remixes. With a huge following of over 8.4 million subscribers on YouTube, which is their main platform, they've carved out a significant space in the Indonesian music scene. They're ranked among the top creators globally, holding a global rank around #30,653, and stand out within Indonesia (#1,374) and among Indonesian-language content creators (#1,248). Their lyric videos are particularly popular, offering a visually engaging way to connect with their music.

Performance At A Glance

While SABYAN boasts a large audience, their growth has seen a slight dip recently. They're growing at -0.05% over the last 30 days, but a positive trend over the last 90 days indicates a potential for future growth. Their global and regional rankings are solid, reflecting their established presence. Their fans are pretty engaged, with an average engagement rate of 1.60% on their content. CreatorDB gives them a score of 62/100, suggesting there's room to optimize their content strategy for even better performance.

What They Create

SABYAN primarily creates music-focused content, especially lyric videos and remixes, often centered around Islamic themes. They use YouTube videos and Shorts to share their music, and also maintain an Instagram presence with posts and Reels. A recent popular video, "Doa Rajab (Lyric Video)," garnered over 46,000 views, showcasing the appeal of their devotional content. Their lyric videos stand out due to their simple but effective visual presentation, allowing the focus to remain on the music and lyrics.

Why They're Great & Where They Can Grow

SABYAN excels at creating high-quality Islamic-themed music that resonates with a large audience in Indonesia. Their use of lyric videos is a smart way to engage viewers, and their established YouTube presence gives them a strong foundation. They could explore collaborating with other Indonesian artists or creators to reach new audiences. Experimenting with different video formats, like behind-the-scenes content or Q&As, could also boost engagement and build a deeper connection with their fans.

Bottom Line

SABYAN is a well-established Indonesian music creator with a loyal following. Brands looking to connect with a Muslim audience in Indonesia would find them a valuable partner. To further boost their growth, SABYAN could focus on diversifying their content formats and actively engaging with their community through comments and interactive content.