Active Melody

Overview

Active Melody is your go-to YouTube channel for all things guitar, especially if you're looking to dive into the blues! With a dedicated following of over 624,000 subscribers, Active Melody provides clear, concise, and engaging guitar lessons. They stand out by connecting pentatonic patterns to chord shapes and drawing inspiration from legendary guitarists. While already ranking in the top 5% of all YouTube channels globally, there's always room to grow!

Performance At A Glance

Active Melody is seeing some healthy growth! They're growing at a rate of about 1.9% per month, which is fantastic. Their global ranking puts them in the top 5% of all YouTube channels, which is super impressive! Their fans are super engaged with their content, with an average engagement rate of 2.82%. Their CreatorDB score is a solid 72/100, which means they're doing a great job creating valuable content and connecting with their audience. This score reflects their strong and consistent presence in the guitar tutorial niche.

What They Create

Active Melody primarily creates educational guitar content on YouTube, focusing on lessons, tutorials, and blues guitar techniques. They use both long-form videos and YouTube Shorts to reach their audience. For example, their recent video, "Blues Lick Ideas! Connecting Pentatonic patterns to chord shapes," which features a jam track by Quist, has racked up nearly 28,000 views and hundreds of likes. The Shorts content serves as bite-sized lessons and teasers, driving viewers to their longer, more in-depth tutorials. What makes Active Melody stand out is their clear instruction and focus on practical application, making learning guitar accessible and fun.

Why They're Great & Where They Can Grow

Active Melody excels at providing clear and concise guitar lessons, focusing on practical application, and engaging with their audience through both long-form videos and Shorts. An exciting opportunity for them would be to collaborate with other music educators or guitarists to reach new audiences. They could also explore creating premium content, such as downloadable tabs or personalized lesson plans, to further monetize their expertise.

Bottom Line

Active Melody is a fantastic partner for brands in the music education or guitar equipment space. For the creator, consider further diversifying content formats (e.g., live streams, Q&A sessions) and deepening community engagement (e.g., contests, challenges) to further boost growth and engagement.