Irene Suwandi

Overview

Irene Suwandi is a vibrant Indonesian content creator who's making waves, especially on TikTok, where she boasts a massive following of over 22.7 million! Ranked among the top creators in Indonesia (currently at #1,050) and globally at #21,631, Irene brings a unique blend of lifestyle, travel, and animal content to her audience. Her personality shines through, making her content relatable and engaging.

Performance At A Glance

Irene's doing great when it comes to audience size! With over 22.7 million followers, she's already reaching a huge audience. While her growth rate is relatively steady, with a 1.01% increase over the last month and 4.17% over the last 90 days, there's always potential to boost that even further. Her fans are super engaged, too, with an average engagement rate of 4.34% on her content, which is solid. Her CreatorDB score of 90/100 shows that she's consistently putting out high-quality content that resonates with her followers.

What They Create

Irene creates a diverse range of content, from "Howto & Style" lifestyle videos to travel vlogs and even educational pieces. But one thing that makes her channel stand out is her passion for animals! You'll find content about horses, birds, reptiles, and even exotic animals. She uses a mix of formats, including YouTube videos and Shorts, Instagram posts and Reels, and, of course, TikTok videos.

A recent highlight is her "PERTAMA KALI BELI MOBIL BARU !!" (First Time Buying a New Car!!) video, which offers a personal glimpse into her life. While it's got a smaller view count than some of her Shorts, the engagement rate is high, showing her audience appreciates the vlog-style content.

Why They're Great & Where They Can Grow

Irene truly shines when she combines her lifestyle content with her love for animals. Her personality is infectious, and she's great at creating relatable and engaging content. She's also clearly dedicated to her audience, consistently putting out new videos.

An exciting opportunity for Irene could be to collaborate with other Indonesian creators, especially in the pet or travel space. Also, she could focus on creating more long-form content on Youtube that dives deeper into her passions.

Bottom Line

For brands looking to partner with a popular Indonesian creator, Irene Suwandi is a fantastic choice, especially if your brand aligns with lifestyle, travel, or pet-related themes. Irene, consider focusing on cross-promoting your YouTube content on your TikTok to drive more traffic and engagement across all platforms.